Nadia Adnan

A market modeling review study on predicting Malaysian consumer behavior towards widespread adoption of PHEV/EV

With the rising concern about climate change, there has been an increased public awareness that has resulted in new government policies to support scientific research for mitigating these problems. Malaysia is among the major energy-intense countries and is under an excessive burden to advance its energy efficiency and to also work towards the reduction of its carbon emission. Plug-in hybrid electric vehicles (PHEVs) have the potential to lessen the carbon emission and gasoline consumption in order to alleviate environmental problems. Most of the energy problems linked to the increasing transportation pollution are now being reduced with the solution of the adoption of PHEVs. PHEVs are seen as a solution to cut carbon emission, which prevents environmental damages. Furthermore, PHEVs’ driving range and performance can be comparable to the other hybrid vehicles as well as the conventional IC engines that have gasoline and diesel tanks. Thus, many efforts are being initiated to promote the use of PHEVs as an innovative and affordable transportation system. In order to achieve making the consumers aware of the adoption of PHEVs, we used a model which is based on the extended theory of planned behavior (TPB). This review is based on the factors affecting the adoption of PHEVs among Malaysian consumers. The model takes into account the ten key features that influence the adoption of PHEVs, such as environmental concern, personal norm, attitude, vehicle ownership costs, driving range, charging time, intention, subjective norm, perceived behavioral control, and personal norm. All these constructs are drivers towards the adoption of PHEVs. These factors affect the relationship between the adoption of PHEVs and how consumers intend to protect the environment. This review is based on improving how the “attitude-action” gap is understood as it is an important element for further studies on PHEVs. The aim of the research is to come up with a framework that examines how to modify the consumer’s environmental concerns in acquiring PHEVs. This will pave the way for more academic research and future works that can emphasize how to obtain empirical results. The authors’ recommendation is that, before a consumer’s behavior is assessed and considered, an observation of the current technology is needed with methods and knowledge of the existing technology adoption aspect.

The effects of knowledge transfer on farmers decision making toward sustainable agriculture practices: In view of green fertilizer technology

Purpose The purpose of this paper is to enhance the adoption decision of farmers and observe the factors that affect the adoption decision of sustainable agriculture practices (SAP) which is the major motivating force of Malaysian economy. The idea behind this study is to transfer knowledge to paddy farmers within regional areas of Malaysia and to comprehend their understanding of social innovation and sustainable agriculture engineering and their overall significance. The outcome of this research will suggest a strategic extensive plan to encourage the use of SAP and also help to develop SAP helping toward building a sustainable society. Design/methodology/approach This paper encompasses three phases: analyzing the process of SAP among Malaysian Paddy farmers, to agricultural industrialization, until the stage of SAP led by farmer’s co-operatives, discussing the relevant practice together with literature and historically evidencing that there is no better way to promote SAP among regional paddy farmers within Malaysia. Findings Initial objective of this paper is to establish a thoughtful approach to enable the society to bridge a gap between embracing sustainability. The second objective investigates the misconception among farmers about social innovation. Furthermore, the study builds the conceptual framework and examines the relationship among the relevant constructs, this framework is critically examining the literature within paddy farming context. Harmoniously, there has been limited empirical research performed on the decision of adoption toward SAP usage among paddy farmers in Malaysia. Originality/value The clear worth of this research paper is the illustration from past reviews and practices to endorse SAP usage among paddy farmers in Malaysia. Another literature review suggests that these countermeasures comprehensively, historically, and theoretically are proven result oriented. The information about SAP will be beneficial for farmers and policy maker who are interested in the advancement. This learning delivers a comparative summary of knowledge transfer influencing farmer’s intention and behavior of sustainable agriculture engineering to adopt green technology. In a future study, these construct will be empirically tested.

The impacts and visions of the green fertilizer technologies (GFT): Adoption behaviour among Malaysian paddy farmers

Purpose With the increased stress on sustainability and food security, in addition, the need towards halting environmental deprivation has focused attention on green fertilizer technology (GFT), which is the means of improving the situation causing the rising environmental concern. It also gives efficient use of farm resources which can help to protect crops. Moreover, the adoption of GFT is one aspect to answer the problem in regards to the sustainable environment. In the year 1980, an initiative took place to simplify the adoption decision in the developing countries. Regardless of the low adoption rate elsewhere, comparable exertions in the current year have originated in developing countries. Accepting those primary factors that influence the adoption of GFT is very important. The paper aims to discuss these issues. Design/methodology/approach This study re-examines these factors and draws policy implications from that review for future actions. This research study re-examines them, based on other studies examining the inadequate adoption of GFT in developing countries, by generalising their conclusions to clarify why farmers have or have not made the decision to adopt GFT. The ability to address that awareness enables the theory of planned behaviour (TPB) model to predict the farmer’s intention of acceptability of the GFT. By following a socio-psychological approach, by using TPB, the researchers have found out the paddy farmers’ adoption decision towards GFT. The researchers later discuss the implications for promoting the adoption of GFT, which delivers suggestions for the upcoming research study. Findings The idea of this research study is to seek farmers’ understanding about environmental attitudes in connection with conservation behaviour. The overall aim of this paper is to conceptualise the framework created by amending the environmental concern amongst paddy farmers towards GFT. Originality/value This research study will allow more academic consideration and may direct future research on the empirical findings on the environmental concern through the proposed conceptual framework amongst paddy farmers in Malaysia.

Barriers Towards Widespread Adoption of V2G Technology in Smart Grid Environment: From Laboratories to Commercialization

A new era of transportation has experienced electrification and undergoes notable changes in the last few decades. The concern about environmental friendly technology carries almost a huge expansion prospect to electric vehicles (EVs). Whereas plug-in hybrid electric vehicles (PHEVs) are recognized as a feasible term in the line of vehicular technology in the smart electric grid to lessen the dependency on fossil fuels and greenhouse gas (GHG) emissions related to conventional vehicles (CVs). The development of vehicle-to-grid (V2G) strategies establishes win–win situations for the PHEV participation without additional infrastructure cost, reduction of generation, operational and PHEV user cost, reduction of environmental pollution. Together with the expansion of the smart grid technologies, the V2G power allocation problems need to be addressed. More originally, this chapter measures substantial, though often overlooked, social barriers to the wider use of PHEVs (a likely precursor to V2G) and implementation of a V2G transition. This chapter has given an idea that the only important barriers facing the greater use of PHEVs and V2G systems are technical. Instead, it provides a broader assessment situating such “technical” barriers alongside more subtle impediments relating to social and cultural values, business practices, and political interests. Thus, this research study recognizes probable socio-technical obstacles towards widespread adoption of V2G in smart grid and governs that if sustainability problems affect consumer decision to adopt V2G to charge their PHEVs. The current study delivers valuable understanding about the perception among technology fanatics associated with knowledge expansion and improved fortified to sort out the numerous alterations among V2G and PHEVs. Finally, the outcomes of this chapter can guide policy makers to implement V2G technology successfully. Moreover, the chapter illuminates the policy implication of such barriers, which emphasizes what policy makers need to achieve towards V2G technology adoption in smart grid environment while integrating electric vehicles engineering with consumer preference.