Namgyoo K. Park

A Resource-based View of Strategic Alliances and Firm Value in the Electronic Marketplace

This study relies on the resource-based view to examine how alliances of e-commerce firms affect firm value in an emerging business sector. Using an event study method, we investigate 272 alliances of 69 e-commerce firms. Our findings show that alliances of e-commerce firms in general have a positive effect on firm value. Unlike previous studies of alliances, we find that marketing alliances generate significantly greater firm value than technology alliances. Our results also show that alliances with other e-commerce partners do not have a significantly different effect on firm value than alliances with bricks-and-mortar partners. Implications and avenues for future research are discussed.

Revisiting Individual Creativity Assessment: Triangulation in Subjective and Objective Assessment Methods.

Compared to the significant development of creativity studies, individual creativity research has not reached a meaningful consensus regarding the most valid and reliable method for assessing individual creativity. This study revisited 2 of the most popular methods for assessing individual creativity: subjective and objective methods. This study analyzed 1,500 individuals to investigate whether the methods for assessing individual creativity affect the measurement outcomes of individual creativity. Findings indicated that subjective assessments have a smaller variance a higher mean and a moderate but significant correlation with objective assessment methods. Such differences can be motivated by social desirability, consistency motif, illusory superiority, and leniency biases. Based on these findings, this study highlighted the need to acknowledge how subjective and objective assessment methods may affect individual creativity assessment outcomes.

The effect of change in organizational identity on knowledge creation by mobile R&D workers in M&As

Purpose – The purpose of this paper is to examine the relationship between change in organizational identity and knowledge creation of mobile research and development (R&D) workers by combining the literature on human mobility and mergers and acquisitions (M&As). Design/methodology/approach – Negative binomial regression was used to test the hypotheses, based on knowledge creation of 410 mobile R&D workers in 75 high-technology M&As. Findings – The findings showed that while a change in organizational identity after M&As decreased the knowledge creation by R&D workers who moved before M&As, a higher degree of human capital in mobile R&D workers could increase knowledge creation after M&As. A moderating effect of the change in organizational identity on the relationship between knowledge creation and human capital of mobile R&D workers was also found. Research limitations/implications – This paper augmented the research opportunity on the organizational change and knowledge creation during an M&A by combin...

The Growth Momentum and Global Player Strategy of Samsung Mobile

본 사례는 1990년대부터 2010년까지 세계 휴대폰 시장의 역사와 그 역사를 함께 한 삼성전자 모바일 사업부의 변천사를 그리고 있다. 이동통신 1세대부터 다가오는 4세대까지, 선진국 시장과 신흥국 시장의 휴대폰 수요의 각기 다른 특징과, 각 이동통신세대에서 발전된 기술이 휴대폰 제조업체들에 의해 어떠한 형태로 적용되었는지 정리하였다. 더불어, 세계적인 휴대폰제조업체들이 끊임없이 변화하는 성공요인(Key Success Factor)의 유무 따라 겪은 흥망성쇠를 보여주고 있다. 또한, 최근 스마트폰의 출현과 함께 위기를 눈앞에 둔 삼성전자의 현 위치와 기존 잠재진입자들의 강점 및 진입 후 활약을 보여줌으로써 삼성전자의 미래전략을 모색하는 기회를 갖도록 하였다. 본 사례의 목적은 세계 휴대폰 시장의 발전 과정과 삼성전자 모바일 사업부의 고전과 성장을 파악하고, 삼성전자 및 다국적 경쟁사들의 글로벌 전략 변천을 분석하는 데에 있다. 이를 위하여 분석의 틀로, 1) 산업수명주기분석에 따른 전략의 변천, 2) 이동통신 기술의 변화에 따른 전략의 변천을 알아보고, 이와 더불어 삼성모바일의 전략을 이해하는 시각으로 3) 새로운 리더의 취임에 따른 전략의 변천을 제시하였다. 본 사례를 통해 불확실한 환경에서 지속적인 성과를 내는 한국 대표기업의 글로벌 전략을 연구하고, 세계 휴대폰 시장의 과거를 분석하며 미래를 가늠하는 기회가 되길 기대한다.

Effects of functional focus on bounded momentum: Examining firm- and industry-level alliances

Building on strategic momentum and alliance studies, we theoretically explain and test the non-monotonicity of the alliance momentum of same- or cross-functional-type alliances. We theorize about critical drivers that generate bounded momentum and further argue whether function-specific momentum occurs sequentially or simultaneously. We examine cross-border alliances of 32 international airlines from 1945 to 1994 and find that the inverted U-shaped pattern of alliance momentum holds for same-type but not for cross-type alliances at both the firm and industry levels. These findings imply that alliance momentum with a specific functional focus evolves sequentially rather than simultaneously.

Korean Air Cargo: Strategic Challenges in an Evolving Environment

This case study conducted qualitative research of the air cargo transportation industry, focusing on the case of Korean Air Cargo. The air cargo business was now in its maturity stage and had revenues of

Before and after the technology sector crash: the effect of environmental munificence on stock market response to alliances of e-commerce firms

66 billion in 2010. Since the deregulation of the air industry during the expansion stage, the industry had witnessed fierce competition. Radical changes in the business environment and international politics also affected the industry and cargo airlines need to adjust to industry lifecycles and industry circumstances.In 2004, Korean Air Cargo was ranked the worlds largest air cargo carrier. This was the result of adaptation to the business environment and meeting the needs of the market. The firm offered a new service, focusing on delivery of IT products and targeted niche markets. However, the double-digit growth rate of the Chinese economy offered huge opportunity for Chinese and Hong Kong airlines, and by 2010, Cathay Pacific surpassed Korean Air Cargo to become the market leader.With the double-dip global recession and the slowdown in the Chinese economy as well as lowered barriers to entry due to international deregulation, the air cargo industry has entered a hyper-competition phase. What should Korean Air Cargo do to proactively address world economic trends and the industry environment in order to capture market leadership again?