Natalie R. Sexton

Appropriate Uses and Considerations for Online Surveying in Human Dimensions Research

Online surveying has gained attention in recent years for its applicability to human dimensions research as an efficient and inexpensive data-collection method; however, online surveying is not a panacea. In this article, we provide some guidelines for alleviating or avoiding the criticisms and pitfalls suggested of online survey methods and explore two case studies demonstrating different approaches to online surveying. The first was a mixed-mode study of visitors to 52 participating National Wildlife Refuges. The response rate was 72%, with over half of respondents completing the survey online, resulting in cost-savings and efficiencies that would not have otherwise been realized. The second highlighted an online-only approach targeting specialized users of satellite imagery. Through branching and skipping, the online mode allowed flexibilities in administration impractical in a mail survey. The response rate of 53% was higher than typical for online surveys. Both case studies provide examples of appropriate uses of online surveying.

National wildlife refuge visitor survey 2012--Individual refuge results

So much of our natural habitat, environment and heritage have been lost, that to preserve at least some natural areas where these plants, animals, and land forms can continue to live and exist now and for the future is vitally important in and of itself as well as for future generations. If we lose whats left, we are all diminished. — Survey comment from a visitor to Minnesota Valley National Wildlife Refuge