Nathasit Gerdsri
Mahidol University
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Featured researches published by Nathasit Gerdsri.
Mathematical and Computer Modelling | 2007
Nathasit Gerdsri; Dundar F. Kocaoglu
The development of a new concept called the Technology Development Envelope (TDE) is presented in this paper. The TDE is developed to transform the technology roadmapping approach to a level in which it is dynamic, flexible, and operationalizable. This new approach provides an effective way to help organizations to overcome the challenge of keeping a roadmap alive. The paper emphasizes how the AHP is applied as a part of the TDE framework.
A Unifying Discipline for Melting the Boundaries Technology Management: | 2005
Nathasit Gerdsri
Received 6 November 2006Revised 28 February 2007Accepted 8 March 2007This paper presents the research on the development of a new concept and methodologycalled Technology Development Envelope (TDE). The TDE approach is applied to iden-tify the optimum path in developing a technology roadmap in which the company’s tech-nology strategies and business strategies are combined. TDE allows the executive leveldecisionmakersincorporations,aswellasthepolicyleveldecisionmakersingovernmentsto incorporate emerging technologies into the development of technology strategies. Thecombination of Delphi method and Hierarchical Decision Modeling (HDM) is used as afoundation for building the TDE concept. The judgments from technology developersand technology implementers are utilized in the process to ensure that the technologystrategies are in full support of corporate goals and objectives.
Technology Analysis & Strategic Management | 2010
Nathasit Gerdsri; Phensoame Assakul; Ronald S. Vatananan
To strive for sustainability under todays intense business competition, organisations apply technology roadmapping (TRM) as a strategic planning tool to align their technology strategies with business strategies. Many organisations desire to integrate TRM into an ongoing strategic planning process. The consequences of TRM implementation can lead to some changes in the business process, organisational structure, or even working culture. Applying a change management approach will help organisations to understand the basic elements that an individual needs so that some challenges can be addressed in advance before adopting the TRM process. This paper proposes a practical guideline to implement technology roadmapping along with a case example.
International Journal of Innovation and Technology Management | 2007
Nathasit Gerdsri
This paper presents the research on the development of a new concept and methodology called Technology Development Envelope (TDE). The TDE approach is applied to identify the optimum path in developing a technology roadmap in which the companys technology strategies and business strategies are combined. TDE allows the executive level decision makers in corporations, as well as the policy level decision makers in governments to incorporate emerging technologies into the development of technology strategies. The combination of Delphi method and Hierarchical Decision Modeling (HDM) is used as a foundation for building the TDE concept. The judgments from technology developers and technology implementers are utilized in the process to ensure that the technology strategies are in full support of corporate goals and objectives.
International Journal of Innovation and Technology Management | 2012
Ronald S. Vatananan; Nathasit Gerdsri
Technology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This paper reviews over a hundred of TRM related publications to provide the community with the current state of roadmapping research and practice. From the literature, the issue of keeping a roadmap alive has been identified as the key challenge in the field. To address this challenge, operationalization and effective implementation of TRM are highlighted as the potential areas for future research.
Technology Analysis & Strategic Management | 2013
Nathasit Gerdsri; Alisa Kongthon; Ronald S. Vatananan
To maintain a competitive advantage, organisations constantly adjust their operations and strategies to incorporate changes in their business environment. Technology roadmapping (TRM) has emerged as a method that can link technology development with the changing business requirements. Since the method of TRM is fairly new, publications that can explain and assist the implementation of a roadmapping process are still limited. As the concept of TRM continues to gain awareness among scholars and practitioners, the need for further development of TRM related knowledge becomes a vital part of their activities. The purpose of this paper is not only to reveal the body of knowledge and existing networks of TRM professionals but also to suggest potential collaborations among researchers and practitioners who have similar interests in the field. This study applies the bibliometric technique to analyse TRM related journal and conference articles published during 1987 and 2010.
portland international conference on management of engineering and technology | 2003
Nathasit Gerdsri; Dundar F. Kocaoglu
This paper proposes a systematic approach to help technology managers to strategically identify and select emerging technologies in which to invest in order to achieve technological competitiveness in their new product development. The combination of Delphi method and hierarchal decision model is used in building a technology development envelope (TDE) - a curve representing a series of technologies with maximum impact on companys competitiveness over time. The result of TDE can be used as strategic inputs in the companys technology roadmapping process. A specific case study of emerging electronic cooling technologies for computer servers is introduced for demonstrating the model development processes in this paper.This paper proposes a systematic approach to help technology managers to strategically identify and select emerging technologies in which to invest in order to achieve technological competitiveness in their new product development. The combination of Delphi method and hierarchal decision model is used in building a technology development envelope (TDE) - a curve representing a series of technologies with maximum impact on companys competitiveness over time. The result of TDE can be used as strategic inputs in the companys technology roadmapping process. A specific case study of emerging electronic cooling technologies for computer servers is introduced for demonstrating the model development processes in this paper.
portland international conference on management of engineering and technology | 2009
Chonyacha Suebsin; Nathasit Gerdsri
This paper addresses the issues that impact technology adoption within an organization. Several factors influencing technology adoption process are identified from the literature review. Case examples of the adoption of a new management technology, Enterprise Resource Planning (ERP), are presented to illustrate the situations of technology adoption in organizations. From the case examples, the factors influencing technology adoption in organizations are consistent with the factors identified from the literatures. The further discussion also reveals the additional determinants including the clarification of project scope, individual commitment, and communication which should be taken into consideration when an organization adopts a new technology.
portland international conference on management of engineering and technology | 2007
Nathasit Gerdsri; Ronald S. Vatananan
To achieve a sustainable competitive advantage, organizations apply technology roadmapping (TRM) as an effective tool to link technology into business strategies. The overall objective for todays business is to strengthen their core competencies and their adaptability to business dynamics. Critical factors to the successful initiation and implementation of a roadmap development are people, processes and data. This paper focuses on people factor by emphasizing the needs to understand how the roles and responsibilities of key player involved in the TRM process evolve over time in order to match with the dynamics of TRM implementation.
Journal of Transportation Systems Engineering and Information Technology | 2011
Tugrul U. Daim; Nathasit Gerdsri; Irmak Kockan; Dundar F. Kocaoglu
Abstract Industry, government, and academia have started to adopt the technology roadmapping concept to setup their technology strategy, identify gaps and opportunities in their R&D activities. Automotive industry, facing fierce competition with continuous technological breakthroughs and improvements, should have roadmaps with respect to their company objectives that have flexible features so that organizations can reassess and adjust their roadmaps in a timely manner according to the impacts of the changes. This study focuses on future powertrain systems with the aim of defining the most probable implementation roadmap for the different alternatives to improve powertrain efficiency.