Neuza Maria da Silva

Justificativas e motivações do consumo e não consumo de café

The study of consumers profile and the factors involved in the process of coffee purchase is an important tool in the identification of the different segments of this market and its potentialities. On the other hand, it is also important to understand the reasons why some consumers refuse the drink. Therefore, the aim of this study was to interview the residents of the city of Belo Horizonte - MG - Brazil in order to identify consumers and non consumers of coffee to trace the profile of both, to describe their characteristics, motivational factors and justifications to consume coffee, or not. For that reason, 250 consumers were interviewed and the results were evaluated in a descriptive way. The results revealed that the drink is consumed by a heterogeneous portion of consumers which corresponds to most of the population. In general, consumers associate the consumption of coffee to habit, pleasure, family, friendship, and work. This indicates the motivations for the consumption of coffee, and it reflects the social meaning of the drink in the domestic environment, work or in friendship circles. This meaning is strongly associated with habits of the Brazilian society. The need of expansion of this market among youths was observed.

Consumo por idosos nos arranjos familiares "unipessoal" e "residindo com o cônjuge": uma análise por regiões do país, a partir de dados da POF (2008/2009)

Objective: To identify and to compare, based on microdata from POF/IBGE (2008/2009), the types of goods and services consumed by the elderly of “unipersonal” families and “residing with the spouse” in the different regions in the country. Methods: Descriptive, quantitative and transversal study that used microdata of POF/IBGE (2008/2009) using social-demographic variables and goods and services consumed by the elderly of the two previously mentioned arrangements. Data were extracted using STATA software and statistically analyzed using SPSS. Results: The highest expenses in relation