Nick Hajli

Social commerce constructs and consumer's intention to buy

This research investigates the new stream in e-commerce.The research uses SEM-PLS to analysis the proposed model.The model explains social commerce constructs and its influence on intention to buy and trust. Social commerce is a new development in e-commerce generated by the use of social media to empower customers to interact on the Internet. The recent advancements in ICTs and the emergence of Web 2.0 technologies along with the popularity of social media and social networking sites have seen the development of new social platforms. These platforms facilitate the use of social commerce. Drawing on literature from marketing and information systems (IS) the author proposes a new model to develop our understanding of social commerce using a PLS-SEM methodology to test the model. Results show that Web 2.0 applications are attracting individuals to have interactions as well as generate content on the Internet. Consumers use social commerce constructs for these activities, which in turn increase the level of trust and intention to buy. Implications, limitations, discussion, and future research directions are discussed at the end of the paper.

People, Technologies, and Organizations Interactions in a Social Commerce Era

Social commerce, a powerful combination of customer-oriented social computing technologies and new commercial features, is having an increasing impact on e-commerce, potentially generating substantial economic benefits. Drawing on socio-technical theory, this study establishes a research framework to help understand the social and technical factors affecting consumers’ intention to purchase on social commerce sites. Our results demonstrate that familiarity, user experience, learning and training, and social commerce constructs all have a positive effect on consumers’ perceptions of ease of use and usefulness, thereby enhancing their trust and intention to purchase. For systems designers and engineers, our results highlight the importance of social commerce features for building consumers’ trust of social commerce sites and supporting their intention to purchase.

Handbook of Research on Integrating Social Media into Strategic Marketing

To survive in todays competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into todays marketing environments.

Consumer Adoption of Social Commerce

The paper considers the emergent, so called, ‘social commerce’ imperative which enables consumers to generate active WEB content and engage commercially with providers through social networking systems. It is apparent that little research currently addresses the need for an understanding of consumer adoption in this respect and therefore further critical issues involved in contemporary consumer research. Our contribution relates to a consideration of adoption behaviour through the formulation of the technology acceptance model (TAM), social commerce constructs and trust. We consequently present specific insights into consumers ‘intention to buy’ through social commerce engagement. The results of our research also inform providers with an initial important awareness of the impact of social media within a commercial context.

From design to operations: a process management life-cycle performance measurement system for Public-Private Partnerships

Abstract Public–Private Partnerships (PPPs) have become a critical vehicle for delivering infrastructure worldwide. Yet, the use of such a procurement strategy has received considerable criticism, as they have been prone to experiencing time/cost overruns and during their operation poorly managed. A key issue contributing to the poor performance of PPPs is the paucity of an effective and comprehensive performance measurement system. There has been a tendency for the performance of PPPs to be measured based on their ex-post criteria of time, cost and quality. Such criteria do not accommodate the complexities and lifecycle of an asset. In addressing this problem, the methodology of sequential triangulation is used to develop and examine the effectiveness of a ‘Process Management Life Cycle Performance Measurement System’. The research provides public authorities and private-sector entities embarking on PPPs with a robust mechanism to effectively measure, control and manage their projects’ life cycle performances, ensuring the assets are ‘future proofed’.

User ratings analysis in social networks through a hypernetwork method

We build theoretical foundation on the concept of hypernetwork and topological characteristics.The method we proposed was applied to analyze the data from Douban social network.The topological characteristics could better reflect the relationship between users and objects.Our research results contribute to empirical analysis of other similar networks. This study utilizes the critical properties of a complex social network to reveal its intrinsic characteristics and the laws governing the way information propagates across the network to identify the central, active users and opinion leaders. The hypernetwork method is applied to analyze user ratings in social networks (SNSs). After introducing the concept of a hypernetwork and its topological characteristics such as node degree, the strength of the node and node hyperdegree, collaborative recommendations in hypernetworks are formulated based on the topological characteristics. Finally, the new method developed is applied to analyze data from the Douban social network. In this hypernetwork, users are defined as hyperedges and the objects as nodes. Three hypernetworks focused on reviews of books, movies and music were constructed using the proposed method and found to share a similar law of trends. These topological characteristics are clearly an effective way to reflect the relationship between users and objects. This research will enable SNSs providers to offer better object resource management and a personalized service for users, as well as contributing to empirical analyses of other similar SNSs.

Social commerce and new development in e-commerce technologies

Social commerce can be described as commerce activities done through social media. Consumers use online communities, to generate content and to interact with other users. Businesses are now using social media to build relationships with their customers. Now a days, social commerce have developed into a vibrant and lucrative e-commerce channel. Social commerce creates an environment where consumers are turned into brand ambassadors as they have been empowered to generate content and help firms to co-create value. Such an environment might have the potential to not only influence consumers’ intentions and behaviour to adopt a brand through social interactions. Social commerce constructs such as referrals, recommendations, ratings and reviews forums and communities are important elements through which information sharing is done. This research is undertaken to empirically examine the impact of new developments in e-commerce technologies on consumers purchase behaviour, co-branding, strategic marketing, co-creating strategies of the firm.

Co-creation of Value Through Virtual Sports Communities

This research analyzes the opportunities that sport organizations can generate by co-creation of value through social media. After examining two virtual sporting communities, a content analysis of posts in this community provides valuable information about sports brand communities. The results of content analysis show that virtual communities offer online social support and enriched relationship quality to their clubs. These findings create a picture of how virtual communities can support co-creation of value for sport organizations. The primary contribution of the present research lies in exploring the relationship perspective in sport clubs and the key role of online social support through social media and virtual communities. The research found that online social support attracts fans to the community and through social media encourages them to participate, which in turn produces value for the club and for the fans. This offers a new theoretical foundation for investigating co-creation of value in sport management.