Nicolai Pogrebnyakov

Building Innovation Subsidiaries in Emerging Markets: The Experience of Novo Nordisk

OVERVIEW: Innovation subsidiaries increasingly follow manufacturing subsidiaries into emerging markets. Compared to well-established Western economies, emerging markets present unique challenges for the development of innovation management capabilities at subsidiaries. This paper distinguishes between implementer and innovator subsidiaries and provides suggestions on how to transform an implementer subsidiary to an innovator. This transformation may start as a strategic priority within the company and then be translated into specific actions. Suggestions for actions are based on the experience of a large multinational pharmaceutical company, Novo Nordisk. Lessons learned include assigning the subsidiary responsibility for a self-contained piece of work while maintaining a central R&D function, balancing local and in-company management, using local innovation talent, and educating new hires into the company culture.

Just Keep Tweeting: Emergency Responder's Social Media Use Before and During Emergencies

This study investigates how emergency response organizations use social media during emergency preparedness and response. Using qualitative (interviews and documents) and quantitative (Facebook posts) data, the study identifies several uses of social media in emergency preparedness and emergency management, as well as the organizational context that affects this use. Findings indicate that social media support various purposes of use, including information dissemination, obtaining input from the public and other organizations, and participation by other emergency response organizations. Branding of the organization during the emergency preparedness phase was found to be an important aspect of information dissemination, and helps social media to be useful tool to connect with the public and other organizations during the emergency response phase. Nevertheless, social media use in the emergency response domain still has to overcome leadership and staff adoption barriers.

Unpacking Coordination Benefits in Supply Networks: Findings from Manufacturing SMEs

This paper examines how coordination among firms in supply networks generates benefits in the short and long terms for firms. It focuses on information technology (IT) and process improvement coordination. Analysis was performed on quantitative and qualitative data from a sample of SMEs in plastics manufacturing in Pennsylvania. Results indicate that coordination on both IT and process improvement leads to short- and long-term benefits. These relationships were mediated by the adoption of innovations (when coordinating on IT) and access to new capabilities (in process improvement coordination). These results extend the understanding of how participation in supply networks benefits individual firms.

Didn’t roger that: Social media message complexity and situational awareness of emergency responders

Abstract This study investigates the role of social media in situational awareness in the emergency response domain. It builds a theoretical model to that effect, the first such effort to the best of our knowledge, and empirically investigates one of the components of the model, text complexity. The empirical analysis was performed on a dataset of 999,243 messages from 997 Facebook pages of US police departments in 2009—2016. Messages were classified into four categories based on their utilitarian or hedonic nature: emergency preparedness, emergency response, post-emergency and user engagement. Three measures of complexity were used, each capturing different aspects of text. Contrary to the hypothesis formulated in the study, messages in the post-emergency and the emergency response categories were found to be the most complex. With text complexity on social media being an underexplored area, these results suggest a need for an explicit study of the link between social media messages and situational awareness, and indicate a need for practitioners to revisit social media practices.

Identifying emergency stages in facebook posts of police departments with convolutional and recurrent neural networks and support vector machines

Classification of social media posts in emergency response is an important practical problem: accurate classification can help automate processing of such messages and help other responders and the public react to emergencies in a timely fashion. This research focused on classifying Facebook messages of US police departments. Randomly selected 5,000 messages were used to train classifiers that distinguished between four categories of messages: emergency preparedness, response and recovery, as well as general engagement messages. Features were represented with bag-of-words and word2vec, and models were constructed using support vector machines (SVMs) and convolutional (CNNs) and recurrent neural networks (RNNs). The best performing classifier was an RNN with a custom-trained word2vec model to represent features, which achieved the F1 measure of 0.839.

Innovation in Distributed Networks and Supporting Knowledge Flows

At a recent gathering of 30 top executives from non-competing customerfacing firms at an innovation summit, discussions centred on how to innovative more effectively (Petrick 2007a). These companies are struggling with how to identify the best talent, how to fund and manage the innovation process, and how to measure its effectiveness. Without exception, these executives believe that leveraging their company’s supply chain and the talent and technologies located within it are a key to success. A major barrier to this, however, was captured by one executive’s comment, ‘Within our company, and even outside of it, information gets shared. Insight doesn’t.’ This chapter focuses on the theoretical understanding and practical realities of networked innovation. We specifically explore the challenges of creating and sharing insights in supply chain networks.

Now that's news: substitution and culture in electronic newspaper adoption in Scandinavia

This paper investigates the intent to use electronic newspaper in three Scandinavian countries. It explores the influence of perceived technology substitution, cultural factors as well as perceived ease of use and usefulness. Electronic newspaper is seen as a substitute to the printed kind that is distributed digitally on e-reader platforms. The data came from 1804 surveys administered in Norway, Sweden and Denmark. The results indicate that perceived substitution is the most important driver behind the intent to use of electronic newspaper, while culture has little or no effect. These results contribute to the nascent research on how the superiority of perceived substitutive functionality of one technological artifact over another may lead to the adoption of the superior artifact. It also calls into question the role of culture in technology adoption.