Nicole J. Olynk

Consumer Preferences for Animal Welfare Attributes: The Case of Gestation Crates

Animal welfare concerns are having dramatic impacts on food and livestock markets. Here we examine consumer preferences for pork products with a focus on use of gestation crates. We examine underlying consumer valuations of pork attributes while considering preference heterogeneity as well as voluntary and legislative alternatives in producing gestation crate-free pork. Our results suggest that prohibiting swine producers from using gestation crates fails to improve consumer welfare in the presence of a labeling scheme documenting voluntary disadoption of gestation crates. Consumers are found to implicitly associate animal welfare attributes with smaller farms. Preference heterogeneity drives notably diverse consumer welfare impacts when pork produced with use of gestation crates is no longer available for consumption.

Economic Analysis of Reproductive Management Strategies on US Commercial Dairy Farms

Reproductive management has received increased attention in recent years as new technologies and programs have been developed to aid dairy managers in efficiently breeding cows and heifers. Efficient breeding of cows and heifers has become increasingly difficult as fertility has decreased because of a correlated negative response with milk yield. Dairy farm survey results were used to parameterize the economic analyses of reproductive management programs. Reproductive management program costs and the levels of reproductive performance achieved with such programs varied significantly among farms and were especially sensitive to on-farm labor costs. For example, visual heat detection requires more hours of labor per cow than use of an estrus synchronization program. Therefore, visual heat detection programs were relatively more sensitive to labor costs than synchronization programs. In addition, past reproductive performance was found to affect the determination of which reproductive program was optimal. Farms that had attained high levels of labor efficiency for visual heat detection in the past had less incentive to adopt a synchronization program than farms with less efficient visual heat detection.

Verifying Credence Attributes in Livestock Production

Livestock producers can respond to increasing consumer demand for certain production process attributes by providing verifiable information on the practices used. Consumer willingness to pay data were used to inform producer decision-making regarding selection of verification entities for four key production process attributes in the production of pork chops and milk. The potential for informing farm-level decision-making with information about consumer demand for product and production process attributes exists beyond the two products assessed as example cases in this analysis.

Risk-Increasing and Risk-Reducing Practices in Human Resource Management: Focus Group Discussions with Livestock Managers

Historically, managers in livestock production have focused on production management; however, as operations have grown they have spent more time managing employees. Increased time spent overseeing employees brings additional risks and challenges, and, hence, a greater need for human resource management (HRM) skills. This study investigated HRM practices in pork production and analyzed their risk attributes through six focus group discussions with managers. Results were compared to existing data from four dairy focus groups and to other research. The results have been used to develop and adapt educational workshops for managers in pork production.