Niels Schillewaert

Individual differences in motivation to participate in online panels: the effect on reponse rate and reponse quality perceptions

The majority of online research is now conducted via discontinuous online access panels, which promise high response rates, sampling control, access to populations that are hard to reach, and detailed information about respondents. To sustain a critical mass of respondents, overcome panel attrition and recruit new panel members, marketers must understand how they can predict and explain what motivates people to participate repeatedly in online surveys. Using the newly developed survey participation inventory (SPI) measure, we identify three clusters of participants, characterised as voicing assistants, reward seekers and intrinsics. Our results suggest that most online surveys are filled out by intrinsically motivated respondents that show higher participation rates, response effort and performance; incentives do not offer an important response motive.

An empirical analysis of e‐service implementation: antecedents and the resulting value creation

Purpose – The purpose of this paper is to examine the antecedents and perceived value associated with e‐business implementation in service firms. E‐business has enabled the development of e‐services and thus introduced a new vehicle for customer and supplier transactions.Design/methodology/approach – Data were collected from top managers in 231 Belgian business‐to‐business service firms crossing a broad spectrum of industries. The statistical techniques employed included a confirmatory factor analysis, and hierarchical regression analyses.Findings – The findings of the study suggest that technical infrastructure and external drivers influence e‐business implementation. Additionally, e‐business was found to create value for firms through efficiency, novelty, lock‐in, and complementarities.Research limitations/implications – The results imply that a firms behavior, while driven in part by external factors (e.g. shareholders, competitors, customers, etc.), is largely contingent upon a firms internal infras...

A survey on the diffusion of existing media and the attitude towards new multimedia services in Belgium

As usual the success of a multimedia service depends on the goodwill of the end-user. Indeed it is the consumer who has to consume these services. Therefore all the other market players going from content providers over service providers to network operators need a profound insight in the consumers needs and (latent) wishes. Marketing research is an essential basic step in the creation, development and deployment of multimedia services. The paper describes the results of a survey on the actual attitude of the Belgian residential consumer concerning multimedia services.