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Niklas Barwitz

University of St. Gallen

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Publication

Featured researches published by Niklas Barwitz.

Archive | 2016

Value Creation in an Omnichannel World: Understanding the Customer Journey

Niklas Barwitz; Peter Maas

Archive | 2018

Nudging along the Customer Journey

Peter Maas; Martin Bieler; Maximilian Borchert; Niklas Barwitz

Journal of Interactive Marketing | 2018

Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice

Niklas Barwitz; Peter Maas

Archive | 2017

Customer Preferences and the Willingness to Pay for Interaction Choice

Niklas Barwitz

Archive | 2017

The Omnichannel Customer Journey: What Really Drives Channel Choice and Outcomes

Niklas Barwitz; Peter Maas

Archive | 2017

Fitting Segmentation to Omnichannel Customers: The Journey Perspective

Niklas Barwitz; Peter Maas

Archive | 2017

Wie Interaktionsmöglichkeiten die Wahl des Krankenversicherers beeinflussen

Niklas Barwitz

Archive | 2017

Customer Journey: Die Reise der Kunden

Niklas Barwitz; Peter Maas

Archive | 2016

Predicting Customer Segment Affiliation in an Omnichannel World

Niklas Barwitz

Archive | 2016

Die Customer Journey in einer multioptionalen Welt

Niklas Barwitz; Peter Maas; Dennis Block; Christoph Nützenadel

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Peter Maas

University of St. Gallen

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