Noelia Araújo Vila

The Role of the Internet as a Tool to Search for Tourist Information

The internet has become the main tool to search for information. This is particularly the case for the tourism industry, where online searches are becoming increasingly popular. The ongoing growth of e-commerce has ruptured the existing relationship with the old management information systems and products. Given the vast range of available information, search and meta-search engines have become key elements in gaining a competitive advantage and establishing differentiation strategies within the sector. This paper aims to compare tourism e-commerce search engines and meta-search engines based on website structure and content. It analyses the main attributes and categories found to create clusters and a ranking from which to compare the position of search and meta-search engines from the perspective of the supplier, as opposed to that of the traditional consumer market preference. This paper will contribute to the industry by providing valuable information for best management practices about the tourism websites structure and offering, and determining factor in implementing successful strategies.

Imagen y promoción de destinos termales a través de su emplazamiento en series audiovisuales. El caso de Ourense (España), capital termal

RESUMEN - El turismo termal y el sector audiovisual, han evolucionado de modo favorable e independiente en los ultimos anos, convirtiendose el primero en un importante reclamo dentro del sector turistico -demandado tanto por sus propiedades medicas como por su faceta ludica y de descanso-, y el segundo en un sector seguido por grandes masas a traves de su variada oferta de productos: largometrajes, series de ficcion, television interactiva o archivos multimedia, entre otros. A pesar de su trayectoria independiente, en los ultimos anos de un modo mas o menos consciente, han aparecido colaboraciones entre dichos sectores que han dado lugar a resultados beneficiosos para ambos. Por ello, en el presente articulo se justifica la posibilidad de vincular el sector turistico termal y el sector audiovisual, estableciendo sinergias que potencien la promocion de destinos turisticos termales a traves de su emplazamiento y visionado en productos del sector audiovisual, en especial en series de ficcion. Como ejemplo de ello se mostrara el caso de Ourense, capital termal, ciudad visionada por miles de espectadores a traves de dos series de ficcion de alto reconocimiento (cada una de ellas en su ambito de emision), analizando cual es la imagen que ha transmitido a traves de dichos productos y el impacto que ha obtenido en la ciudad tras su emision. Palabras clave: Audiovisual; Turismo termal; Promocion; Destino termal; Serie audiovisual y Ourense.

Use of Web 2.0 in the Audiovisual Series

Web 2.0 is already a reality, a reality that every day increases the number of followers who use the tools that are part of it. Multiple sectors have glimpsed a possible way to promote and market their products or services through these channels (social networks, blogs, forums ...). An example is the audiovisual sector, a booming sector that gives alternatives to enjoy leisure time. Among these alternatives, audiovisual series have achieved a prominent place and have adapted themselves to the current environment being visible on the network and using the phenomenon 2.0.