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Featured researches published by Noradzhar Baba.


international conference on science and social research | 2010

Top-coupled parallel-cascaded ring filter with transmission zeros

N. Z. Zakaria; Noradzhar Baba; Mohd Khairul Mohd Salleh

A pseudo-elliptic bandpass filter based on two top-coupled parallel-connected ring resonators is presented. Each ring contributes to the creation of two (2) poles leading to a 4th order response of the filter. Based on the topology, two (2) transmission zeros are obtained at both sides of the passband, ensuring the high selectivity of the filter. Centered at 2 GHz with 15% relative bandwidth a proof of concept of the compact filter topology is realized by using microstrip lines on epoxy glass substrate. The filter layout is presented in this paper along with the comparison between the simulation and measurement results.


The Turkish Online Journal of Design, Art and Communication | 2018

PERCEIVED VALUE AND DESTINATION IMAGE ENHANCED ENVIRONMENTAL AWARENESS IN GREEN HOTEL INDUSTRY: THE MEDIATING EFFECT OF CORE COMPETENCIES

H. Rasidah; M. H. Azman Ong; Noradzhar Baba; M. A. Burhanuddin; J. Jamil; H. Hassan; A. Mohd Shahril

This study proposed an integrated theoretical model of hotel industry’s green core competencies. An empirical assessment of the theoretical framework for this study included a survey of 337 guests in Malaysian certified green hotels. The resulting data were analyzed using the Partial Least Square Consistency (PLSc) method using the SmartPLS 3.0 software. The findings indicated that perceived values and core competencies have a positives significant effect toward destination image. The competencies also give a positive significant effect toward destination image. All targeted variables were all contributed to improving understanding the underlying relationships. In addition, the study also confirms that core competencies had partial mediation effects between perceived value and destination image. Green hotel investment for the development of core competencies in green segments was helpful to hotel industry for the enhancement of perceived value and destination image.


Archive | 2011

Quality Characteristics and Acceptability of Three Types of Pitaya Fruits in a Consumer Acceptance Test

Chemah Tamby Chik; Sabaianah Bachok; Noradzhar Baba; Noriham Abdullah


International Hospitality and Tourism Conference, IHTC 2012 | 2012

Foreign tourists' perception on the safety and security measures in Kuala Lumpur

Ahmad Fitri Amir; Mohd Noor Ismail; Mohd Hafiz Mohd Hanafiah; Noradzhar Baba


International Journal of Supply Chain Management | 2018

Motivational Factors for Halal Certification Adoption among Small and Micro Enterprises in Malaysia

Nur Shuhada Abdul basir; Chemah Tamby Chik; Sabainah Bachok; Noradzhar Baba; Rasidah Hamid; Maria Mohd salleh


International Journal of Supply Chain Management | 2018

The Role of Service Quality, Involvement and Customer Satisfaction in Green Hotel Industry: Assessment of Structural Model and IPMA Analysis

Rasidah Hamid; Mohd Hanafi Azman Ong; Noradzhar Baba; Aslinda Mohd Shahril; Muhamad Addin Burhanuddin; Razi Ikhwan Rashid


Advanced Science Letters | 2018

Evaluation of Rintis Tea (Sonneratia casolaris) for Color and Sensory Quality Acceptance

Noradzhar Baba; Norliza Aminudin; Chemah Tamby Chik; Sabaianah Bachok; Fadzilah Mohd Shariff


Advanced Science Letters | 2017

The effect of perceived corporate social responsibility initiatives towards loyalty intention among four and five star hotels in Malaysia: The mediating effect of brand preference

Aslinda Mohd Shahril; Noor Amyra Ashaari; Rasidah Hamid; Sabaianah Bachok; Noradzhar Baba


International Review of Management and Business Research | 2016

Structural Relationships of Predictors Influencing Outsourcing Decision in Malaysian Hotel Industry

Hashim Fadzil Ariffin; Chemah Tamby Chik; Sabaianah Bachok; Noradzhar Baba


3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 | 2016

Sensory quality and physical characteristic of Chia seeds in butter cake

Chemah Tamby Chik; Noradzhar Baba; Sabaianah Bachok; Z. A. Hamid; Aslinda Mohd Shahril

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Aliffaizi Arsat

Universiti Teknologi MARA

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N. Z. Zakaria

Universiti Teknologi MARA

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