Norazah Mohd Suki

Mobile Phone Usage for M-Learning: Comparing Heavy and Light Mobile Phone Users.

Purpose – Mobile technologies offer the opportunity to embed learning in a natural environment. The objective of the study is to examine how the usage of mobile phones for m‐learning differs between heavy and light mobile phone users. Heavy mobile phone users are hypothesized to have access to/subscribe to one type of mobile content than light mobile phone users, to have less frequent access to, subscribe to or purchase mobile content within the last year than light mobile phone users, and to pay less money for mobile learning, its content and mobile games than light mobile phone users.Design/methodology/approach – Data were collected from 436 respondents. An analysis of variance (ANOVA) test was run to examine how the usage of mobile phone for m‐learning differs between heavy and light mobile phone users in terms of access/subscription to several types of mobile content, frequency of access to, subscription to, and purchase of mobile content within the last year, and maximum amount of money paid for mobi...

Young consumer ecological behaviour

Purpose – This study aims to examine the effects of environmental knowledge, healthy food and healthy way of life of on young consumer ecological behaviour. The influence of control variables (i.e. gender and age) on young consumers’ ecological behaviour is also investigated.Design/methodology/approach – The research used a hierarchical regressions for data analysis across a sample of 200 young respondents that practising ecological behaviour such as recycling, buying green products, etc. Their participation is purely voluntary.Findings – Empirical analysis via hierarchical regressions confirmed that a healthy way of life and environmental knowledge jointly influenced young consumer ecological behaviour. Demographic profiles such as gender and age showed contradictory results.Research limitations/implications – Respondents were randomly drawn from the students in a public higher learning institution in the Federal Territory of Labuan, Malaysia that practising ecological behaviour such as recycling, buying...

Empirical investigation on factors influencing the behavioral intention to use Facebook

There continues to be a gap in understanding of what makes an individual engage in Facebook use. This is the primary research question of this study. Social network research is a good place to begin. Hence, this research aims to investigate factors influencing the behavioral intention to use Facebook. Cross-sectional data were collected from 200 respondents through a survey. Data were then analyzed by means of multiple regression analysis. The findings verified the research hypotheses and confirmed that perceived enjoyment, perceived ease of use, and perceived usefulness all impact attitude toward continuance intention of Facebook. This paper provides some insights into how practitioners could better develop Facebook site and enhances understanding of users’ perception toward Facebook. Facebook developer should evaluate ways to improve perceptions of their sites on these dimensions. Facebook group should add more game zones and interesting features to boost up the number of Facebook users so that Facebook can maintain or achieve a higher position in social networking sites compared to others. Implications for research and practice are discussed.

Young consumers’ insights on brand equity

Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers. Design/methodology/approach – Data from 200 young consumers were analysed using descriptive, correlation and multiple regression analysis via the Statistical Package for Social Sciences computer programme version 21. Findings – Empirical results via multiple regressions authenticated that brand awareness predominantly affects brand equity among young consumers. These young consumers get input and awareness of the particular product or brand from the social media. They can clearly recognize the particular product or brand in comparison to competing products or brands and know how it looks and its characteristics from the social media. Research limitations/implications – Respondents were randomly drawn from the population of the full time students in a public university in Malaysia. Consequently, they may not represent the entire populatio...

Students’ demand for smartphones: Structural relationships of product features, brand name, product price and social influence

Purpose – The study aims to examine structural relationships of product features, brand name, product price and social influence with demand for Smartphones among Malaysian students’.Design/methodology/approach – Data collected from 320 valid pre‐screened university students studying at the pubic higher learning institution in Federal Territory of Labuan, Malaysia who have experience in using and owning Smartphones, using a structured questionnaire, with closed‐ended questions, employing a convenient sampling technique, were tested against the research model using the structural equation modeling (SEM) approach via AMOS 20.0 computer program.Findings – Empirical results via SEM divulged that brand name and social influence have an effect on the increasing demand for Smartphones among Malaysian students. The first is confirmed as the most influential factor, followed by the latter. This is according to standardised path coefficients and their statistical signicance.Research limitations/implications – This ...

Green product purchase intention: impact of green brands, attitude, and knowledge

Purpose The purpose of this paper is threefold: to assess the impact of green brand positioning, consumers’ attitude toward green brands, and green brand knowledge on green product purchase intention; to investigate the influence of green brand knowledge on consumers’ attitude toward green brands; and to examine the moderating effect of green brand knowledge on the relationship between green brand positioning and green product purchase intention. Design/methodology/approach A questionnaire was utilized to gather the data (n=300) for this study. The purposive sampling technique was used, involving respondents who practice a green lifestyle and have had green product purchasing experience. The partial least squares (PLS) method, which is a variance-based technique for the analysis of structural equation modeling, was used to analyze the data, with the assistance of the SmartPLS computer program version 2.0. Findings Based on the standardized path coefficients of the structural model from the PLS results, green brand knowledge was found to be the most significant determinant of green product purchase intention. Knowledge of green brands has caused consumers to develop positive green marketing awareness and has bolstered their interest in fortifying the environment whilst preventing its degradation. Furthermore, green brand knowledge also impacted consumers’ attitude toward green brands. However, this factor was an insignificant moderator of the impact between green brand positioning and green product purchase intention. Practical implications Green brand positioning can be used by firms and businesses to better market their products and improve consumers’ green brand knowledge and attitude toward green brands, as well as increase green brand purchase intentions. Successful green brand positioning is seen as an advantage for marketers that can be used to differentiate their products from the available competitors, giving the impression that their products are distinguishable, and thus creating more demand and generating increased intention to purchase more green products. Originality/value The empirical results of this study address the gap in the prevailing body of literature in reference to the impact of green brand positioning and consumer attitude toward green brands, as well as the effect of green brand knowledge on green product purchase intention. This study found that green brand knowledge does not moderate the relationship between green brand positioning and green product purchase intention, thus providing insight into this subject matter, which has not been clearly examined in previous studies.

Students' dependence on smart phones: The influence of social needs, social influences and convenience

Purpose – The purpose of this paper is to assess whether social needs, social influences and convenience of smart phones affects students’ dependence on them. This research also examines whether students’ dependence on smart phones influences their purchase behaviour. This investigation is conducted among the students in a public university in the Federal Territory of Labuan, Malaysia.Design/methodology/approach – The research used a multiple regression analysis in an attempt to achieve the objective. The construct validity was assessed by computing the principal axis factor with varimax rotations. In total, 200 completed and usable questionnaires were received from the respondents who comprised students from a public university in the Federal Territory of Labuan, Malaysia. A simple random sampling method was utilised where every unit in the population had an equal chance to be selected.Findings – Results via multiple regression analysis revealed that social needs and social influences significantly affec...

Consumer shopping behaviour on the Internet: insights from Malaysia

Shopping on the Internet enables consumers to search for information on products or services and make purchases through direct interaction with online retailers. This study investigates consumer shopping behaviour on the Internet based on four aspects, i.e. the Internet marketing environment, product characteristics, familiarity, and promotional offers. The impact of influencing factors was checked by questionnaire survey, which was then processed and evaluated. Two hundred randomly selected respondents (students and employees in a public higher learning institution in the Federal Territory of Labuan, Malaysia) participated in the survey. Multiple regression analysis was used as a statistical measure to determine the most influential relationship aspect among a series of independent variables of consumer shopping on the Internet. The results revealed that familiarity has a great influence on consumer shopping on the Internet, followed by promotional offers. The assimilation of these aspects, and the empirical examination of the factors that influence consumer shopping on the Internet, advanced understanding of these constructs and their link to dynamic technology deployment for shopping. The paper suggests managerially actionable implications, and future research directions.

Consumption values and consumer environmental concern regarding green products

This study applied the partial least squares (PLS) approach using the SmartPLS computer program to examine the impact of consumption values (i.e. functional value, social value, emotional value, conditional value and epistemic value) on consumer environmental concern about green products. The views of individuals from the general public in the Federal Territory of Labuan, Malaysia, were gathered through the use of a self-administered questionnaire. This was completed by 200 respondents who adopted a green lifestyle and were committed to buying green products such as organic vegetables at least once a week. The empirical results obtained via the PLS approach revealed that social value had the most significant effect on consumer environmental concerns regarding green products. This finding showed the significant influence of peer opinion on individuals’ acceptance of green products and their impressions when purchasing such products. The next important factor is the epistemic value related to the purchasing of green products. The results of this study provided novel insights into consumer environmental concern regarding green products within the Malaysian context. In addition, the study provides important information for companies in encouraging them to emphasize the social and epistemic value of their products in order to boost consumer environmental concern related to green products and sustainable development. The results from this study could be used to assist manufacturers in producing green products that will be attractive to consumers.This study applied the partial least squares (PLS) approach using the SmartPLS computer program to examine the impact of consumption values (i.e. functional value, social value, emotional value, conditional value and epistemic value) on consumer environmental concern about green products. The views of individuals from the general public in the Federal Territory of Labuan, Malaysia, were gathered through the use of a self-administered questionnaire. This was completed by 200 respondents who adopted a green lifestyle and were committed to buying green products such as organic vegetables at least once a week. The empirical results obtained via the PLS approach revealed that social value had the most significant effect on consumer environmental concerns regarding green products. This finding showed the significant influence of peer opinion on individuals’ acceptance of green products and their impressions when purchasing such products. The next important factor is the epistemic value related to the purchasing...

Factors Enhancing Employed Job Seekers Intentions to Use Social Networking Sites as a Job Search Tool

This paper explores the factors of enhancing employed job seekers intention to use social networking sites as a job search tool. 190 survey questionnaires were distributed to employed job seekers who have used social networking sites via the snowball sampling approach. The collected data were analysed using both linear and multiple regression analysis. The results showed that perceived usefulness and perceived enjoyment are positively and significantly related to the behavioural intention to use social networking sites as a job search tool, whereas perceived ease of use is not positively and significantly related. The study implies that the developers of social networking sites need to provide additional useful functionalities or tools in the social networking sites to help users of social networking sites with their job search. The paper provides an insight for employed jobseekers to find employment by using social networking sites as a job search tool.