Núria Araüna

Estereotipos publicitarios y representaciones de género en las redes sociales

Este articulo presenta los resultados del analisis cuantitativo y cualitativo de las autopresentaciones que los y las adolescentes elaboran para Fotolog. Las imagenes que dichos adolescentes crean y comparten a traves de la red estan centradas en el si mismo, y el genero y la sexualidad constituyen el eje principal de la representacion. Los resultados obtenidos apuntan a que algunas de las categorias que establecio Goffman en su estudio sobre la hiperritualizacion de la feminidad en la publicidad estan presentes en las autopresentaciones analizadas. Ademas, aparecen otras expresiones de genero como la pose lesbica o la erotizacion de los cuerpos que ya han sido detectadas tambien en los analisis de la publicidad desarrollados por autoras como Gill. Si bien estas imagenes reproducen estereotipos de genero y patrones patriarcales, hay que destacar la presencia de un repertorio variado y algunas creaciones originales, resultado de la negociacion identitaria que, respecto al genero y a la sexualidad, tiene lugar en estos espacios y otras practicas mediaticas adolescentes. Para evitar una reproduccion irreflexiva de patrones de genero estereotipados y contribuir a una negociacion critica de estas representaciones seria importante que la educacion mediatica tuviera en cuenta la manera en que las practicas adolescentes en las redes sociales se estan nutriendo de otros consumos mediaticos y como esto afecta a lo que los y las adolescentes expresan en las redes.This article presents the results of a quantitative and qualitative analysis of adolescent selfpresentations in Fotolog. The images which these adolescents create and share through the Net focus on the construction of the Self. Here gender and sexuality become the main structuring factors of representation. Results point to the fact adolescents selfpresentations mirror some of the categories defined by Goffman in his study of gender hyperritualization in advertising. Moreover, other gender expressions are found in the sample, such as the lesbian pose or the erotization of bodies which Gill also detects in advertising. Despite the fact that the images that adolescents upload in Social Networking Sites reproduce gender stereotypes and patriarchal patterns based in advertising, it must be said that they also elaborate a relatively varied repertoire of pictures and are able to conceive original creations. These creative selfrepresentations are the outcome of a process of negotiation of gender and sexual identity which occurs in these settings, as well as in other adolescent media practices. To avoid a thoughtless reproduction of gender stereotypes and contribute to a critical negotiation of these representations, media education is needed. This media education should take into account the way in which adolescent practices are shaped by other media consumption.This article presents the results of a quantitative and qualitative analysis of adolescent selfpresentations in Fotolog. The images which these adolescents create and share through the Net focus on the construction of the Self. Here gender and sexuality become the main structuring factors of representation. Results point to the fact adolescents selfpresentations mirror some of the categories defined by Goffman in his study of gender hyperritualization in advertising. Moreover, other gender expressions are found in the sample, such as the lesbian pose or the erotization of bodies which Gill also detects in advertising. Despite the fact that the images that adolescents upload in Social Networking Sites reproduce gender stereotypes and patriarchal patterns based in advertising, it must be said that they also elaborate a relatively varied repertoire of pictures and are able to conceive original creations. These creative selfrepresentations are the outcome of a process of negotiation of gender and sexual identity which occurs in these settings, as well as in other adolescent media practices. To avoid a thoughtless reproduction of gender stereotypes and contribute to a critical negotiation of these representations, media education is needed. This media education should take into account the way in which adolescent practices are shaped by other media consumption.

Estereotipos publicitarios y representaciones de género en las redes sociales = Advertising Stereotypes and Gender Representation in Social Networking Sites.

Este articulo presenta los resultados del analisis cuantitativo y cualitativo de las autopresentaciones que los y las adolescentes elaboran para Fotolog. Las imagenes que dichos adolescentes crean y comparten a traves de la red estan centradas en el si mismo, y el genero y la sexualidad constituyen el eje principal de la representacion. Los resultados obtenidos apuntan a que algunas de las categorias que establecio Goffman en su estudio sobre la hiperritualizacion de la feminidad en la publicidad estan presentes en las autopresentaciones analizadas. Ademas, aparecen otras expresiones de genero como la pose lesbica o la erotizacion de los cuerpos que ya han sido detectadas tambien en los analisis de la publicidad desarrollados por autoras como Gill. Si bien estas imagenes reproducen estereotipos de genero y patrones patriarcales, hay que destacar la presencia de un repertorio variado y algunas creaciones originales, resultado de la negociacion identitaria que, respecto al genero y a la sexualidad, tiene lugar en estos espacios y otras practicas mediaticas adolescentes. Para evitar una reproduccion irreflexiva de patrones de genero estereotipados y contribuir a una negociacion critica de estas representaciones seria importante que la educacion mediatica tuviera en cuenta la manera en que las practicas adolescentes en las redes sociales se estan nutriendo de otros consumos mediaticos y como esto afecta a lo que los y las adolescentes expresan en las redes.This article presents the results of a quantitative and qualitative analysis of adolescent selfpresentations in Fotolog. The images which these adolescents create and share through the Net focus on the construction of the Self. Here gender and sexuality become the main structuring factors of representation. Results point to the fact adolescents selfpresentations mirror some of the categories defined by Goffman in his study of gender hyperritualization in advertising. Moreover, other gender expressions are found in the sample, such as the lesbian pose or the erotization of bodies which Gill also detects in advertising. Despite the fact that the images that adolescents upload in Social Networking Sites reproduce gender stereotypes and patriarchal patterns based in advertising, it must be said that they also elaborate a relatively varied repertoire of pictures and are able to conceive original creations. These creative selfrepresentations are the outcome of a process of negotiation of gender and sexual identity which occurs in these settings, as well as in other adolescent media practices. To avoid a thoughtless reproduction of gender stereotypes and contribute to a critical negotiation of these representations, media education is needed. This media education should take into account the way in which adolescent practices are shaped by other media consumption.This article presents the results of a quantitative and qualitative analysis of adolescent selfpresentations in Fotolog. The images which these adolescents create and share through the Net focus on the construction of the Self. Here gender and sexuality become the main structuring factors of representation. Results point to the fact adolescents selfpresentations mirror some of the categories defined by Goffman in his study of gender hyperritualization in advertising. Moreover, other gender expressions are found in the sample, such as the lesbian pose or the erotization of bodies which Gill also detects in advertising. Despite the fact that the images that adolescents upload in Social Networking Sites reproduce gender stereotypes and patriarchal patterns based in advertising, it must be said that they also elaborate a relatively varied repertoire of pictures and are able to conceive original creations. These creative selfrepresentations are the outcome of a process of negotiation of gender and sexual identity which occurs in these settings, as well as in other adolescent media practices. To avoid a thoughtless reproduction of gender stereotypes and contribute to a critical negotiation of these representations, media education is needed. This media education should take into account the way in which adolescent practices are shaped by other media consumption.

Chonis and pijas: Slut-shaming and double standards in online performances among Spanish teens:

In a context of demonization of the working class in Western societies, the choni has become an epitome of the female incarnation of the failed underclass in Spain. During our focus group discussions with 16- to 20-year-olds, girls evoked clear-cut images of the tasteless and sexualized choni as a stigma to avoid, in contrast with the more classy pija. This article deals with gender and class regarding sexual scrutiny on social media in Spain. Youngsters’ readings of the choni/pija eluded a socio-economic explanation, pointing to the ‘moral standards’ that chonis supposedly fail to attain. We argue that online spaces make it more difficult for chonis to avoid this omnipresent ‘double’ double standard.

Historical, temporal and contemporary trends on gender and media

In this article, we point to the peculiar conjuncture between the increased emancipation of gay men and lesbian women in late 1990s’ Belgium, and the noted impact of the contemporaneous Dutroux affair on the construction of sexual diversity in the country. Approaching the case as a moral panic, we conducted a discourse analysis of the associated coverage in four mainstream Flemish newspapers, focusing on the articulation of homosexuality with child abuse. In doing so, we show how the folk devil is an a posteriori construct, operating as an empty signifier rather than a defined character, rendering it open to recuperation by other discourses. Hence, we illustrate how the conspiratorial construction of the folk devil in the Dutroux affair provided a space to articulate homosexuality with while still refraining from engaging in an explicitly homophobic rhetoric. Finally, we point to how historical contingencies inhibited the presence of moral entrepreneurs, pointing to moral opportunists as discursive agents instead. 1_CJCS_9.2_Vanlee_185-199.indd 185 11/27/17 9:32 AM Florian Vanlee | Sofie Van Bauwel | Frederik Dhaenens 186 Catalan Journal of Communication & Cultural Studies 1. As a federal state,

So cruel... yet so cool: Teenager readings of love and attraction on Sin tetas no hay paraíso

This research focuses on the way in which Spanish teenagers negotiate a highly rated global format TV series regarding representations of affective and sexual relationships. Results from two focus groups show that teenagers do not problematize the link between violence and desire implied by the storyline. Girls express a consensual admiration towards female characters with post-feminist traits and also show their desire to experience the main female character’s love story, which reflects traditional femininity. In both cases, suffering and sacrifices for love’s sake are justified; furthermore, men who are tough yet sweet are considered extremely attractive. Boys seem to be more reluctant to enter into and tolerate troubled relationships. They try to distance themselves from the narrative of the series, mocking the main male character. Teenagers say they are not affected by media products, yet they strongly identify with the characters and the storylines