O. Yurt

APPROACHES TO MANAGING GLOBAL SOURCING RISK

Purpose – Global sourcing can bring many benefits to organisations, but it can also expose them to a number of risks. The purpose of this study is to understand how managers assess global sourcing risks across the entire supply chain and what actions they take to mitigate those risks.Design/methodology/approach – A multiple case study approach was used, involving 15 cases in seven different industries. Each case consisted of interviews with managers directly involved in the global sourcing decision, supported by documentary evidence. A cross‐case analysis was conducted to analyse patterns across different industries.Findings – The study revealed that most companies do not have a structured supply chain risk management and mitigation system. Nevertheless they do use a number of informal approaches to cope with risk. The paper proposes that a multidisciplinary approach is required when dealing with global sourcing risks. It presents a classification of risks covering four categories: supply risk, process an...

Branding places: applying brand personality concept to cities

Purpose – In recent years, brand personality as a branding construct has received considerable interest, which has led to a significant effort to develop tools to measure the personality of brands. Although the majority of these studies have focused on the brand personality of conventional product brands, the new boundaries of marketing obviously necessitate the application of branding constructs to non‐traditional products such as places. This study aims to focus on brand personalities of places, and to examine the applicability of this concept for city brands.Design/methodology/approach – The research employs a factor analysis method based on data collected from 898 college students.Findings – The findings of the study reveal that differentiating places with regard to their brand personalities is achievable. The paper introduces two new dimensions of brand personality for cities.Originality/value – The extraction of two new factors that contribute to place brand personalities is considered a major contr...

Sales and operations planning for the food supply chain: Case study

: The aim of this chapter is to examine sales and operations planning (S&OP) in the food and drink industry. The chapter highlights the impact on performance of the planning process and specifically S&OP, for food and drink companies. First an overview of S&OP and its historical evolution is presented. Then aims, trends, best practices and implementation processes of S&OP, together with its challenges are examined. The section that follows provides a roadmap for implementing S&OP in the food and drinks industry and discusses the critical aspects that should be evaluated during implementation. Finally, different aspects of S&OP in the food industry are discussed, based on the distinctive characteristics of the sector. The case study of a global leading company in the beverage sector is used throughout the chapter to exemplify key points.

Brand elevation in supply chains

In the last decades supply chain management has been explored from different perspectives fueling a myriad of research in the field. Although the literature on supply chain management (SCM) is vast, major gaps requiring scientific exploration still exist. Among these, interaction of branding and supply chain concepts clearly stands out. The aim of this paper is to investigate the power of brand in supply chains by taking literature devoted to supply chain management into consideration, relationship marketing and brand management. This paper explores the power of brand in terms of SCM and it defines the concept of “brand elevation in supply chain”. The objectives of this study are thus twofold: identifying “brand elevation in supply chain” concept and proposing a conceptual model associated to the power of brand in supply chains.