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Featured researches published by Ofir Turel.


Information & Management | 2007

User acceptance of wireless short messaging services: Deconstructing perceived value

Ofir Turel; Alexander Serenko; Nick Bontis

Wireless value-added pay-per-use services, such as short messaging services (SMS), have attracted increased attention in recent years. Nevertheless, the extant literature has provided little insight into technology adoption of wireless pay-per-use services. Our study examined this adoption by combining marketing and IS perspectives through an empirical survey of 222 young-adult SMS users. It was hypothesized that perceived value would be a key multidimensional determinant of behavioral intentions. The paper therefore discusses a broadened conceptualization of technology adoption in which value tradeoffs (i.e., price, social, emotional and quality) are critical drivers in the adoption decision.


Information & Management | 2010

User acceptance of hedonic digital artifacts: A theory of consumption values perspective

Ofir Turel; Alexander Serenko; Nick Bontis

Hedonic digital artifacts have become prevalent in todays society. Their users typically pay for them, and in exchange are generally provided with benefits involving enjoyment. Todays research on technology adoption and use, though, has focused mostly on organizational or personal aids that provide efficiency and effectiveness and are free of charge for users. To bridge this gap, we identified several value drivers of hedonic digital artifacts and measured them in the context of mobile phone ringtones using the theory of consumption values. Hypothesis testing was performed using PLS on data collected from 422 ringtone users. Results confirmed that the overall value of hedonic digital artifacts is a third-order composite assessment, which successfully predicted behavioral usage and positive word-of-mouth intentions. Theoretical and practical implications were discussed.


European Journal of Information Systems | 2012

The benefits and dangers of enjoyment with social networking websites

Ofir Turel; Alexander Serenko

Information Systems enjoyment has been identified as a desirable phenomenon, because it can drive various aspects of system use. In this study, we argue that it can also be a key ingredient in the formation of adverse outcomes, such as technology-related addictions, through the positive reinforcement it generates. We rely on several theoretical mechanisms and, consistent with previous studies, suggest that enjoyment can lead to presumably positive outcomes, such as high engagement. Nevertheless, it can also facilitate the development of a strong habit and reinforce it until it becomes a ‘bad habit’, that can help forming a strong pathological and maladaptive psychological dependency on the use of the IT artifact (i.e., technology addiction). We test and validate this dual effect of enjoyment, with a data set of 194 social networking website users analyzed with SEM techniques. The potential duality of MIS constructs and other implications for research and practice are discussed.


European Journal of Information Systems | 2012

Online game addiction among adolescents: motivation and prevention factors

Zhengchuan Xu; Ofir Turel; Yufei Yuan

Online game addiction has become a common phenomenon that affects many individuals and societies. In this study we rely on the functionalist perspective of human behavior and propose and test a balanced model of the antecedents of online game addiction among adolescents, which simultaneously focuses on motivating, and prevention and harm reduction forces. First, a sample of 163 adolescents was used for validating and refining a survey instrument. Second, survey data collected from 623 adolescents were analyzed with Partial Least Squares techniques. The findings point to several functional needs (e.g., need for relationship and need for escapism) that drive online game playing and addiction, as well as to several prevention and harm reduction factors (e.g., education, attention switching activities) that reduce game playing time and alleviate online game addiction. The effects of motivation and prevention factors on online game addiction are often partially mediated by online game playing. Implications for research and practice are discussed.


Journal of Management Information Systems | 2008

In Justice We Trust: Predicting User Acceptance of E-Customer Services

Ofir Turel; Yufei Yuan; Catherine E. Connelly

High-quality customer service is an integral part of any successful enterprise, but providing it can be a challenge for online merchants, especially when customers are complaining about each other. This study examines how justice and trust affect user acceptance of e-customer services by conducting an online experiment involving 380 participants. The results suggest that trust in the e-customer service fully mediates the effects of trust in the service representative and procedural justice on intentions to reuse the e-customer service. Furthermore, the effect of distributive justice on trust in the e-customer service was fully mediated by trust in the e-service representative. Finally, the effect of informational justice on user intentions to reuse the e-customer service was partially mediated by trust in the service representative and trust in the e-customer service. Theoretical and practical implications are further discussed.


Communications of The ACM | 2010

Is mobile email addiction overlooked

Ofir Turel; Alexander Serenko

Studying the prevalence of mobile email addiction and the associated possible implications for organizations.


European Journal of Information Systems | 2015

Quitting the use of a habituated hedonic information system: a theoretical model and empirical examination of Facebook users

Ofir Turel

Much research has been devoted to the early adoption and the continued and habituated use of information systems (IS). Nevertheless, less is known about quitting the use of IS by individuals, especially in habituated hedonic settings, that is, IS discontinuance. This study focuses on this phenomenon, and argues that in hedonic IS use contexts (1) IS continuance and discontinuance can be considered simultaneously yet independently by current users, and that (2) IS continuance and discontinuance drivers can have differential effects on the respective behavioral intentions. Specifically, social cognitive theory is used to point to key unique drivers of website discontinuance intentions: guilt feelings regarding the use of the website and website-specific discontinuance self-efficacy, which counterbalance the effects of continuance drivers: habit and satisfaction. The distinctiveness of continuance and discontinuance intentions and their respective nomological networks, as well as the proposed research model, were then empirically validated in a study of 510 Facebook users. The findings indicate that satisfaction reduces discontinuance intentions directly and indirectly through habit formation. However, habit can also facilitate the development of ‘addiction’ to the use of the website, which produces guilt feelings and reduces one’s self-efficacy to quit using the website. These factors, in turn, drive discontinuance intentions and possibly the quitting of the use of the website.


Psychological Reports | 2014

Examination of Neural Systems Sub-Serving Facebook “Addiction”

Ofir Turel; Qinghua He; Gui Xue; Lin Xiao; Antoine Bechara

Because addictive behaviors typically result from violated homeostasis of the impulsive (amygdala-striatal) and inhibitory (prefrontal cortex) brain systems, this study examined whether these systems sub-serve a specific case of technology-related addiction, namely Facebook “addiction.” Using a go/no-go paradigm in functional MRI settings, the study examined how these brain systems in 20 Facebook users (M age = 20.3 yr., SD = 1.3, range = 18–23) who completed a Facebook addiction questionnaire, responded to Facebook and less potent (traffic sign) stimuli. The findings indicated that at least at the examined levels of addiction-like symptoms, technology-related “addictions” share some neural features with substance and gambling addictions, but more importantly they also differ from such addictions in their brain etiology and possibly pathogenesis, as related to abnormal functioning of the inhibitory-control brain system.


Information Systems Journal | 2013

The dark side of information technology use

Monideepa Tarafdar; Ashish Gupta; Ofir Turel

A large body of research has considered the positive aspects of information technology (IT) use. However, emerging research and practice commentary is beginning to focus on complex and often alarming ways in which use of IT affects organisational and social life. This Special Issue focuses on these ‘dark’ effects of IT use.


Journal of Information Systems | 2010

IT and the Board of Directors: An Empirical Investigation into the "Governance Questions" Canadian Board Members Ask about IT

Christopher K. Bart; Ofir Turel

ABSTRACT: In modern organizations, information technologies (IT) often help drive organizational strategies. As such, IT require both judicious planning and oversight. While executive oversight over IT is quite common nowadays, several studies indicate that due to the many benefits and risks associated with IT, more/better board-level oversight may be in order. Unfortunately, there is a scarcity of research on the involvement of board members in IT governance. We attempt to partially fill this gap by empirically examining the degree to which the 27 IT governance questions that make up an IT board governance framework recommended by the Canadian Institute of Chartered Accountants are raised by the board members of 94 Canadian firms. We also investigate the extent to which the questions are considered important. Our findings show that: board members use only some of the IT governance questions and not all the recommended ones; there is a gap between the IT governance questions board members ask and the ones...

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