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Featured researches published by Orla Shortall.


Preventive Veterinary Medicine | 2016

Challenges facing the farm animal veterinary profession in England: A qualitative study of veterinarians' perceptions and responses.

Annmarie Ruston; Orla Shortall; Martin J. Green; Marnie L. Brennan; Wendela Wapenaar; Jasmeet Kaler

The farm animal veterinary profession in the UK has faced a number of challenges in recent decades related to the withdrawal of government funding and a contraction of the agricultural sector. They have come under pressure to respond by developing skills and focusing on disease prevention advisory services. However, this puts veterinarians in competition with other providers of these services, and moves in this direction have only been partial. Failure to respond to these challenges puts the veterinary profession at risk of de-professionalisation-a loss of their monopoly over knowledge, an erosion of client beliefs in their service ethos and a loss of work autonomy. This paper explores how farm animal veterinarians in England perceive these challenges and are responding to them. Semi-structured qualitative interviews were carried out with 28 veterinarians from Royal College of Veterinary Surgeon farm accredited practices. Veterinarians were chosen from high, medium and low density cattle farming regions. Interviews were recorded, transcribed and themes identified through the constant comparison method. The majority of respondents recognised the challenges facing the veterinary profession. Most believed their role had changed, moving towards that of a disease prevention adviser who was part of the farm management team. In terms of maintaining and redefining their professional status, farm animal veterinarians do have a defined body of knowledge and the ability to develop trusting relationships with clients, which enhances their competitiveness. However, while they recognise the changes and challenges, moves towards a disease prevention advisory model have only been partial. There seem to be little effort towards using Farm accreditation status or other strategies to promote their services. They do not appear to be finding effective strategies for putting their knowledge on disease prevention into practice. Disease prevention appears to be delivered on farm on an ad hoc basis, they are not promoting their disease prevention services to farmers effectively or using their professional position to stave off competition. Farm animals veterinarians will need to realign their veterinary expertise to the demands of the market, work together rather than in competition, improve their skills in preventive medicine, consolidate information given by non-veterinary advisors, develop new business models appropriate to their services and develop entrepreneurial skills to demonstrate their market value if they are to avoid becoming marginalised.


PLOS ONE | 2018

Drivers for precision livestock technology adoption: a study of factors associated with adoption of electronic identification technology by commercial sheep farmers in England and Wales

Eliana Lima; Thomas Hopkins; Emma Gurney; Orla Shortall; Fiona Lovatt; Peers Davies; George Williamson; Jasmeet Kaler

The UK is the largest lamb meat producer in Europe. However, the low profitability of sheep farming sector suggests production efficiency could be improved. Although the use of technologies such as Electronic Identification (EID) tools could allow a better use of flock resources, anecdotal evidence suggests they are not widely used. The aim of this study was to assess uptake of EID technology, and explore drivers and barriers of adoption of related tools among English and Welsh farmers. Farm beliefs and management practices associated with adoption of this technology were investigated. A total of 2000 questionnaires were sent, with a response rate of 22%. Among the respondents, 87 had adopted EID tools for recording flock information, 97 intended to adopt it in the future, and 222 neither had adopted it, neither intended to adopt it. Exploratory factor analysis (EFA) and multivariable logistic regression modelling were used to identify farmer beliefs and management practices significantly associated with adoption of EID technology. EFA identified three factors expressing farmer’s beliefs–external pressure and negative feelings, usefulness and practicality. Our results suggest farmer’s beliefs play a significant role in technology uptake. Non-adopters were more likely than adopters to believe that ‘government pressurise farmers to adopt technology’. In contrast, adopters were significantly more likely than non-adopters to see EID as practical and useful (p≤0.05). Farmers with higher information technologies literacy and intending to intensify production in the future were significantly more likely to adopt EID technology (p≤0.05). Importantly, flocks managed with EID tools had significantly lower farmer- reported flock lameness levels (p≤0.05). These findings bring insights on the dynamics of adoption of EID tools. Communicating evidence of the positive effects EID tools on flock performance and strengthening farmer’s capability in use of technology are likely to enhance the uptake of this technology in sheep farms.


Journal of Dairy Science | 2017

Exploring expert opinion on the practicality and effectiveness of biosecurity measures on dairy farms in the United Kingdom using choice modeling

Orla Shortall; Martin J. Green; Marnie L. Brennan; Wendela Wapenaar; Jasmeet Kaler

Biosecurity, defined as a series of measures aiming to stop disease-causing agents entering or leaving an area where farm animals are present, is very important for the continuing economic viability of the United Kingdom dairy sector, and for animal welfare. This study gathered expert opinion from farmers, veterinarians, consultants, academics, and government and industry representatives on the practicality and effectiveness of different biosecurity measures on dairy farms. The study used best-worst scaling, a technique that allows for greater discrimination between choices and avoids the variability in interpretation associated with other methods, such as Likert scales and ranking methods. Keeping a closed herd was rated as the most effective measure overall, and maintaining regular contact with the veterinarian was the most practical measure. Measures relating to knowledge, planning, and veterinary involvement; buying-in practices; and quarantine and treatment scored highly for effectiveness overall. Measures relating to visitors, equipment, pest control, and hygiene scored much lower for effectiveness. Overall, measures relating to direct animal-to-animal contact scored much higher for effectiveness than measures relating to indirect disease transmission. Some of the most effective measures were also rated as the least practical, such as keeping a closed herd and avoiding nose-to-nose contact between contiguous animals, suggesting that real barriers exist for farmers when implementing biosecurity measures on dairy farms. We observed heterogeneity in expert opinion on biosecurity measures; for example, veterinarians rated the effectiveness of consulting the veterinarian on biosecurity significantly more highly than dairy farmers, suggesting a greater need for veterinarians to promote their services on-farm. Still, both groups rated it as a practical measure, suggesting that the farmer-veterinarian relationship holds some advantages for the promotion of biosecurity.


Archive | 2012

The ethics of using agricultural land to produce biomass: using energy like it grows on trees

Orla Shortall; Kate Millar

This paper will consider the ethics of using agricultural land to produce biomass for energy. The use of biomass for heat, electricity and transport energy is widely cited as having a role to play in sustainable development by helping to replace finite, polluting fossil fuels with renewable, carbon neutral biomass. Biomass energy has faced much controversy however, as the use of food crops, land and other resources in the production of energy have proven to be contentious. Agriculture supplies us with some of the resources necessary to sustain life and support human flourishing, and agricultural ethics is concerned with how this should be done. This paper will consider in more depth the replacement of a proportion of energy derived from fossil fuels (long expired creatures) with energy derived from biomass through agricultural production. It will explore the idea that the examination of biomass energy use could in itself, make us more aware of our connection with and reliance on our surrounding environment. It will consider different rationales for this view, from agrarianism and the political theorist Hannah Arendt. It will attempt to support this view and suggest that the process of change from fossil fuel to biomass could also prompt deeper societal reflection on our wider energy usage.


Energy Policy | 2013

Marginal land for energy crops: exploring definitions and embedded assumptions.

Orla Shortall


Biomass & Bioenergy | 2015

Integrating social and value dimensions into sustainability assessment of lignocellulosic biofuels.

Sujatha Raman; Alison Mohr; Richard Helliwell; Barbara Ribeiro; Orla Shortall; Robert Smith; Kate Millar


Journal of Agricultural & Environmental Ethics | 2012

Bioenergy and Land Use: Framing the Ethical Debate

Christian Gamborg; Kate Millar; Orla Shortall; Peter Sandøe


Preventive Veterinary Medicine | 2016

Broken biosecurity?: veterinarians’ framing of biosecurity on dairy farms in England

Orla Shortall; Annmarie Ruston; Martin J. Green; Marnie L. Brennan; Wendela Wapenaar; Jasmeet Kaler


Energy Policy | 2015

Are plants the new oil? Responsible innovation, biorefining and multipurpose agriculture

Orla Shortall; Sujatha Raman; Kate Millar


Sociologia Ruralis | 2018

True cowmen and commercial farmers: exploring vets’ and dairy farmers’ contrasting views of ‘good farming’ in relation to biosecurity

Orla Shortall; Lee-Ann Sutherland; Annmarie Ruston; Jasmeet Kaler

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Jasmeet Kaler

University of Nottingham

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Kate Millar

University of Nottingham

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Sujatha Raman

University of Nottingham

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Alison Mohr

University of Nottingham

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