P.W.J. Sneijder

“Listen to your body”: Participants’ alternative to science in online health discussions

We present a discursive psychological analysis of how the idiomatic expression “Listen to Your Body” is deployed in online forum discussions about ADHD medication and aspartame. The Listen to Your Body device allows participants to demonstrate to others that they take their health seriously and for that reason avoid scientific knowledge. They contrast Listen to Your Body with “blindly following science,” presenting Listen to Your Body as the more critical and, therefore, more rational behavior. Instead of treating the idiomatic expression as “anyone’s knowledge,” speakers and recipients compete for the right to own it. It is discussed what these results mean for the role of and relation between experiential knowledge (“lay expertise”) and scientific expertise in online discussions about health issues.

Monitoring mobilization: a discursive psychological analysis of online mobilizing practices

Purpose The purpose of the paper is to describe the ways in which people use language to achieve mobilization. Recognizing and anticipating the discursive practices that are used online, for instance for mobilization, increasingly is a primary concern for professionals in crisis communication or issue management. Design/methodology/approach A discursive psychological perspective is drawn upon to conduct a qualitative analysis of the interactional and rhetorical features of mobilization on two Facebook event pages, and to discover patterns of talk. Findings Three dominant discursive patterns were identified: disputing the integrity of authorities, constructing a positive atmosphere and a feeling of “togetherness” and constructing decisive identities. These activities play an important role in mobilization and are accomplished by the use of language. Furthermore, it demonstrates that mobilization involves the concern of not overtly presenting oneself as a victim or activist. Research limitations/implications Insights into the discursive strategies people use to achieve mobilization are important for recognizing these discursive phenomena during media monitoring. The analysis presented in this paper does not allow the authors to draw general conclusions nor the success of the strategies in terms of the actual events. Practical implications The study offers important insights for communication professionals (for instance, in the domain of crisis communication), enabling them to recognize mobilizing practices in other contexts and designing an adequate response. Social implications The study exposes those issues that are important for mobilizing a community and creating public engagement. Originality/value In addition to other studies on the role of language in mobilization, the current study adds a perspective that takes into account both the rhetorical and the interactional features of mobilization. Furthermore, the findings are implemented in a training for professionals in the domain of crisis communication.