Pamela V. Ulrich

A consumer‐driven model for mass customization in the apparel market

The overall purpose of this research was to explore the potential for applying mass customization in the apparel manufacturing and retail sectors by investigating consumers’ interests in it as a concept. A series of seven focus groups were used to explore consumer preferences related to mass customization and to identify potential barriers to adoption of the concept. Potential scenarios illustrated with video were used to describe how mass customization might be implemented. A deductive approach to data reduction allowed researchers to distill and describe data according to predetermined categories and to identify additional categories that emerged in the analysis. Converging positive consumer comments moved researchers forward in understanding the concept while negative comments were viewed as barriers. The result was the construction of a consumer‐based model which provides an initial framework for researchers and the business community to use in exploring how the paradigm of mass customization could be applied as a business strategy in the apparel industry.

Consumer co‐design of apparel for mass customization

Recent research suggests that consumers want individual needs met and that companies can work towards customizing products while still mass producing them. Co‐design, a consumer‐producer collaborative design endeavor, is one way to accomplish both. The purpose of this research was to explore consumers’ participation in and reaction to a CAD‐supported scenario of co‐design for mass customization. Aided by a design manager, 34 female college students co‐designed a three‐piece career outfit by choosing from a style bank of garment components. Subjects were comfortable with the process; most found it easy and were satisfied with the output. Ease of designing and satisfaction with images were positively correlated. Application of clothing involvement and innovativeness measures suggested possible characteristics of subjects who were more or less comfortable with co‐design and those who found it easier to make decisions. Results suggested the feasibility of co‐design from the consumer’s perspective and the need for further research.

Changes in body weight, composition, and shape: a 4-year study of college students

The objectives of this study were to examine changes in body weight, body mass index (BMI), body composition, and shape in a group of male and female students over the 4-year college period. Anthropometric assessments including height and weight (via standard techniques), body composition (via bioelectrical impedance analysis), and body shape (via 3-dimensional body scanning) were conducted at the beginning of the freshman year and end of the senior year in 131 college students. Four-year changes included significant (p < 0.0001) gains in weight (3.0 kg), BMI (1.0 kg·m(-2)), body fat (3.6%), and absolute fat mass (3.2 kg). Males gained significantly (p < 0.0001) greater amounts of weight, BMI, percent and absolute fat mass, and fat-free mass than females. Weight change ranged from (-)8.7 to (+)16.8 kg. About 70% of the participants gained weight, which averaged 5.3 kg; significant (p < 0.0001) gains in BMI, fat-free mass, absolute fat mass, and percent body fat and significant (p < 0.0005) increases in neck, chest-bust, waist, hips, seat, and biceps circumferences were also observed in this weight gain group. The percentage of participants classified as overweight-obese increased from 18% to 31%. The number of females and males with ≥30% and 20% body fat, respectively, increased from n = 14 to n = 26 (with n = 4 exhibiting normal weight obesity) over the 4-year period. The waist circumference changes were significantly (p < 0.0001) correlated with both weight and percent body fat changes. In conclusion, the increasing prevalence of obesity and normal weight obesity among this college population suggests the need for additional health promotion strategies on college campuses.

The Freshman 15—A Closer Look

Abstract Objectives and Participants: Changes in body weight, composition, and size were examined in college freshmen at the beginning (initial, n = 240) and end of fall semester 2007 (n = 214) and the end of spring semester 2008 (n = 205). Methods: Height, weight, body composition, and waist and hip measurements were assessed. Results: Mean weight, body mass index (BMI), absolute and percent body fat all increased significantly over fall semester and the academic year. About 31% of freshmen lost ≥5 lbs. Mean academic year weight gain was 2.6 lbs (entire group) and 6.0 lbs (weight gainers); body fat increased by 4.4 lbs in the weight gainers. A significant correlation (r = .509) was found between weight change and waist circumference change, but not between weight change and waist to hip ratio change. Conclusions: Freshmen weight gain is associated with increases in body fat and waist circumference, which may be troublesome should the trend continue throughout college.

Weight and Body Composition Changes during the First Three Years of College

Differences in weight, body mass index (BMI), percent and absolute body fat, fat-free mass, and waist circumference were investigated in a group of males and females during the first three years (from 2007 to 2010) of college. Significant three-year gains were observed for weight 2.1 ± 4.7 kg, BMI 0.7 ± 1.6 kg/m2, percent body fat 2.7 ± 3.3%, and fat mass 2.3 ± 3.5 kg. A significant loss of fat-free mass, −0.5 kg, was observed among females. Absolute gains in weight, BMI, and percent and absolute body fat were highest during the freshman year, followed by the junior year, and lowest during the sophomore year. Among the 70% of students gaining weight over the three years, weight gain averaged 4.3 kg. The numbers of females with over 30% body fat doubled, and the number of males with over 20% body fat increased fivefold. Initially 15% of students were classified as obese/overweight and 79% normal weight; by the end of the junior year, 24% were obese/overweight and 70% were normal weight. Efforts on college campuses to promote healthy lifestyles among its student population are needed throughout the college years.

Body composition changes during the first two years of university

OBJECTIVE Changes in body weight, composition, and shape were investigated in male and female college students between the freshman and sophomore years. METHODS Changes in weight, body mass index (BMI), percent and absolute body fat and fat-free mass (via bioelectrical impedance), and waist circumference (via body scans) were assessed over the freshman and sophomore years (2007-2009) among 120 students attending a Southern public university. RESULTS Weight (2.5 and 1.7 lbs) and BMI gains (0.3 and 0.3 kg/m(2)) did not significantly differ between the freshman and sophomore years, respectively. Significantly more percent body fat and fat mass were gained during the freshman (1.9% and 3.3 lbs, respectively) than the sophomore year (0.0% and 0.6 lbs, respectively). Females lost significantly more fat-free mass during the freshman (-0.8 lb) than during the sophomore year (1.0 lb). Changes in waist circumference and weight were significantly correlated. Increases in the percentages of females classified as overweight and with unhealthy body fat amounts and waist circumferences were observed. CONCLUSION While the sophomore year was characterized by slightly healthier body composition changes than the freshman year, the gains in weight, fat mass, and waist circumference measurements suggest increased health risks for many college females.

Exploring the Apparel Needs and Preferences of Tween Girls and Their Mothers

During their tween years, most girls go through puberty and their bodies change at a rapid pace. Like adults, increasing numbers of this group are now characterized as overweight or obese (Centers for Disease Control (CDC), 1999). Thus, given this period of rapid change, compounded by problems with obesity, it was theorized that there are many subgroups, particularly related to age and size, that affect these consumers’ apparel relationships. The purpose of this research was thus, to characterize subgroups based on age and size of female tween consumers. Mothers were included in this study in order to understand how mother/daughter relationships affect the tweens’ apparel relationships. This exploratory study used content analysis of segmented focus groups and an emergent theme methodology, to show that tween girls have complex apparel relationships. Subjects in all groups indicated that they were unable to find clothing that was stylish, age appropriate, and fit their bodies. These identified gaps show the potential for niche markets within the tween consumer group and establishes a conceptual framework for further research.

Age, Body Size, Body Image, and Fit Preferences of Male Consumers

This study examines the influence of specific physical factors (body size), demographic factors (age), and psychosocial factors (body satisfaction, social physique anxiety, and drive for muscularity) on apparel-specific (jeans, khakis, dress shirts, and polo shirts) fit preferences of male consumers. Data were collected through an online survey administered to 141 men in the age group of 19-66 years. Results revealed that increase in body size significantly predicted preferences for apparel (jeans, dress, and polo shirts) with looser fits, and jeans with higher waistlines. Increase in age also predicted preferences for dress and polo shirts with looser fits and jeans with higher waists. With respect to the body-image-related factors, increase in body dissatisfaction predicted increased preferences for dress shirts with looser fits and khakis with higher waistlines. Contrary to expectations, increase in mens drive for muscularity predicted preferences for jeans with lower waistlines. This study offers important implications and creates actionable market information on fit strategy for male consumer segments.

Associations among eating regulation and body mass index, weight, and body fat in college students: The moderating role of gender

This study investigated associations between eating regulation behaviors and body mass index (BMI), weight, and percent body fat in male and female students over the first two years of college. Subjects included 328 college students (215 females and 113 males). Height and weight (via standard techniques), body composition (via bioelectrical impedance analysis), and eating regulation behaviors (using the Regulation of Eating Behavior Scale) were conducted two to three times during both the freshman and sophomore years. Significant associations between eating regulation and BMI, weight, and/or percent body fat were shown mostly in females. In females, higher BMI, weight, and/or percent body fat at the end of the second year of college were found in those with low levels of autonomous, intrinsic motivation, and identified regulation, and high levels of amotivation, while lower BMI, weight, and/or percent body fat were associated with high levels of autonomous, intrinsic motivation, and identified regulation, and low levels of amotivation. The findings that specific eating behaviors in females during the first two years of college influence BMI, weight, and/or percent body fat may be useful for inclusion in university programs focused on college student health to help decrease the risk of obesity and disordered eating/eating disorders in female college students.

Using body scans in assessing perceptions of body attractiveness and size: cross-cultural study

The purpose of this study was to cross-culturally investigate the effect of body mass index (BMI) and body shapes on the perception of female body attractiveness and body size. A convenience sample of 107 American and 102 Russian female students completed questionnaire coordinated with a stimulus of 27 images of female body scans used by respondents to rate body size and attractiveness. Body sizes were categorised according to BMI. Three body shapes (hourglass, rectangle and pear) were defined within the stimulus. Russian respondents reported lower scores on body attractiveness than American respondents for all 27 images. Body scans with underweight BMIs were perceived as being the most attractive in both cultures. There was a significant difference of perceptions of body sizes between the Americans and the Russians.