Patchanee Malikhao

The media use of American youngsters in the age of narcissism

Digital life in the age of nonstop connection is not easy, especially not for the so-called Millennials, youngsters born after 1980. Research findings, such as the recently released comprehensive reports by the Kaiser Family Foundation and Pew Foundation, highlight that media are among the most powerful forces in young peoples lives today. Eight- to twenty-somethings in the US spend more than 50h in front of a screen each week. That is more than a regular working week. The TV shows they watch, video games they play, songs they listen to, books they read, text messages they send and websites they visit are an enormous part of their lives, offering a constant stream of messages about families, peers, relationships, gender roles, sex, violence, food, values, clothes, and so on. Earlier claims that they associate with and through media in different ways as the older generations, and therefore are better at multi-tasking, seem not to be supported by new findings. Among American youth, there is evidence that increasing globalization within media systems has shaped a high degree of individualism in society. High individualism can lead to narcissism, which leads to a very positive and inflated view of self. This value is growing rapidly in the American culture fueled by the mass media, including the new media and social networks, and contributes to new attitudes toward sex, sexuality, and individual identity.

Comunicación Participativa: ¿El nuevo paradigma?

This paper presents an analysis of the communication strategies applied for the Participatory Budgett (OP) implementation in Porto Alegre. The OP is an administrative-political project introduced by the Popular Administration (PA) of the �Partido dos Trabalhadores� (PT, or �Workers Party)� in Porto Alegre Town Hall. The study was carried out from 1989 to 2002, which corresponded to four periods of the Popular Administration. These strategies had the main objective of giving visibility to the project that constitutes the parties political scope, and Public Relations was its fundamental strategy for implementation. The communication process introduced by Porto Alegre�s Town Hall implied a complex and diversyfied policy based on communication strategies in several areas, presenting a very strong emphasis in human rela - tions. The difference in terms of communication by this project, was that Public Relations was implemented with a new perspective that made possible the participation of cityzenship in the proposal of social projects beyond the traditional and classic communication modelsespanolEste articulo intenta dar a conocer la conexion entre la teologia de la liberacion y la aparicion de cientos de medios ciudadanos, medios comunitarios, medios radicales, y proyectos de medios alternativos a lo largo de la region. Las paginas siguientes se centran en el proyecto del obispo Juan Luis Ysern: Radio Estrella del Mar, una red de emisoras radiales comunitarias en el sur de Chile EnglishThis paper is intended to shed light on the connection between liberation theology and the emergence of hundreds of citizens� media, community media, radical media, and alternative media projects throughout the region. The following pages focus on the case of bishop Juan Luis Ysern and Radio Estrella del Mar, a network of community radio stations in southern ChileThis paper will analyze the nature of the rupture which corresponds to the transition from fordism to post-fordism, and define the mechanisms which characterize the actual capitalism. In a firs part, from a Marxian point of view, I ?ll show how the limits of the commodity form may explain the development of immaterial activities and the limits of labor value theory. In a second part, I will show the specificities of �immaterial� capitalism , and the way the value creation and appropriation changed today. I ?ll demonstrate how, below different forms, the mercantile logic extends to other social activities. The system is characterized by the private appropriation of knowledge , but the production of this knowledge is highly socialized. So, the system continues being a capitalist one, below new historical formsespanolEl objetivo de este trabajo es comprender la importancia de la apropiacion social de las TICs �tecnologias de la informacion y la comunicacion� en el contexto de la Ley de Comunicacion Social. Este trabajo comienza con una investigacion documental, bibliografica y descriptiva sobre los principios democraticos en el contexto de las regulaciones para el area como una necesidad creciente del desarrollo y la participacion de la sociedad civil. El objetivo es analizar los debates y la toma de decisiones sobre la elaboracion de la Ley de Comunicacion Social. Esta fue elaborada en 2005, y considera la articulacion del Grupo de Trabajo Interministerial y del Consejo Consultivo formado por una sociedad civil que viene de asociaciones corporativas vinculadas al movimiento de comunicacion EnglishThe purpose this paper is to comprehend the importance of social appropriation of ICT�s �in - formation and communication technologies- in the context of Social Communication Law. This work starts on a documentary, bibliographic and descriptive research stressing on the demo - cratic principles in the context of the regulations for the area as a growing necessity for the development and participation of the civil society. The objective is to analyse the debates and the making decisions about the elaboration of the Social Communication Law. It was made in 2005, and considers the Interministerial Working Group articulation and a Consultive Council formed by a civil society coming from corporative associations linked to the communication movement

A Village in the Jungle: Culture and Communication in Thailand

This article provides analytical components of Thai culture: worldviews, value systems, symbolic representation , and social organization. The Thai Buddhist worldview and beliefs will be discussed from a historical perspective. Power hidden in the hierarchical structure will be assessed in the realm of interpersonal and mass communication. Thai cultural products will be analyzed in relation to the Thai value system and symbolic representations. How Thais organize their social life will be illuminated by looking at the role and impact of ‘face ’ and ‘leadership’ in Thai society.

Health Communication Strategies for Sustainable Development in a Globalized World

This chapter explores the interconnected discourses on health, health communication, development, sustainability, and globalization, and advocates for (a) a broader understanding of the role of communication to promote and sustain health behavior; (b) a broader social scientific approach to public health, a contemporary definition of health as a social construct and the social determinants of health with stronger emphasis on health policies and management such as governance, accountability, and leadership; and (c) strategic policy perspectives that deal with resource allocation, human resources and capacity building, enabling environments for health communication, and recognition of the value and contribution of health communication strategies to public health in a globalized world. Several challenges remain ahead for the health communication community, including practitioners, academics, and policy makers.