Patrik Hernwall

Employing Creative Research Methods with Tweens in Estonia and Sweden: Reflections on a Case Study of Identity Construction on Social Networking Sites

In this article we discuss our experiences from setting up workshops, inspired by creative research methods (Gauntlett, 2005, 2007), on the theme of construction of online identities by young people (aged 13–14 years) in Estonia and in Sweden. Our primary focus is on the opportunities and possible challenges involved when using creative research methods to study the identity construction process of young people by engaging them in participatory, creative activities. Our experiences indicate that such an approach can be especially beneficial when working with young people, as it enabled us to observe the actual construction and usage of gender codes and norms, both in the offline peer group context and in an online setting.

Writing Identity: Gendered Values and User Content Creation in SNS Interaction among Estonian and Swedish Tweens

Tweens (10–14-year-olds) in Estonia and Sweden were interviewed about their experience and understanding of gender construction on social networking sites (SNS). The interviews indicate that peer culture is the most important dimension and a source of inspiration for the young when writing their identity online. Gendered norms and values are prominent in these activities, especially in the manipulated images being produced by the tweens. The latter practice is most explicit among the girls, especially when it comes to Photoshopping. The findings suggest that both girls and boys are well aware of what images are acceptable to publish as well as how to act and pose in front of the camera.