Paul A. Argenti

Corporate Communication as a Discipline Toward a Definition

Of the four disciplines under discussion in this special edition of Management Communication Quarterly, corporate communication is both the newest and perhaps the least understood. It is also the only one of the four that is specifically related to a functional area within organizations. This position article will first define the field of corporate communication as a discipline, then look at how it relates to the other subdisciplines under consideration (management communication, business communication, and organizational communication). The article will also focus on how corporate communication research is evolving.

Strategic employee communications

To set the stage for the articles and interviews that follow, this overview describes changes in the environment that have created the need for a stronger and more strategic employee communications function. It then looks at ways to organize a strong employee communications effort through planning and staffing. Finally, it discusses ways to implement the right program for todays environment.

Advanced Management Communication: An Elective Course in Corporate Communication.

as shareholders, the media, financial analysts, and the labor force itself. As a result of this challenge, the corporate communication function has come to be increasingly important. Advanced Management Communication, an elective course in corporate communication, strives to teach future managers how to manage communications with a variety of constituencies in this changing and complex environment. The course was offered first in 1984 and again in 1985. It covers an area