Paul Chiambaretto

The role of bundling in firms' marketing strategies: a synthesis

Bundling and unbundling, i.e., selling by combining a number of products into a package or by separating them, are central elements of corporate strategies. Most existing research papers, in various fields, offer a fragmented analysis of these phenomena. This paper puts these contributions into perspective so as to gain a broader understanding of the advantages of bundling and unbundling in marketing strategy.

Managing Coopetition in Knowledge-based Industries

This chapter develops an on-going theory of coopetition management in knowledge-based industries. Coopetition is a strategy which combines simultaneously competitive and collaborative relationships. This combination permits companies to benefit from both the advantages of the competition and the advantage of collaboration. However, this strategy is also risky in case of unintended spillovers and technology plunders. Companies have to manage the coopetitive risk by implementing three principles of coopetition management: the separation principle, the integration principle, and the co-management principle.

Invest Locally or Globally? A Normative Analysis of Transport Policies in a Footloose Capital Model with Interregional Intraregional Transportation Costs

In this paper, we introduce a distinction between interregional and intraregional transportation costs, in a footloose capital model. This allows assessing more precisely the effects of different types of transport policies, on the spatial distribution of activities. From a normative point of view, we find that, in absence of regulation, the concentration of firms is too high in the center. We show what set of transport policies improves the equilibrium.