Paul Duguid

Situated Cognition and the Culture of Learning

Many teaching practices implicitly assume that conceptual knowledge can be abstracted from the situations in which it is learned and used. This article argues that this assumption inevitably limits the effectiveness of such practices. Drawing on recent research into cognition as it is manifest in everyday activity, the authors argue that knowledge is situated, being in part a product of the activity, context, and culture in which it is developed and used. They discuss how this view of knowledge affects our understanding of learning, and they note that conventional schooling too often ignores the influence of school culture on what is learned in school. As an alternative to conventional practices, they propose cognitive apprenticeship (Collins, Brown, & Newman, in press), which honors the situated nature of knowledge. They examine two examples of mathematics instruction that exhibit certain key features of this approach to teaching.

Borderline issues: social and material aspects of design

The shared use of artifacts is, we argue, supported by latent border resources, which lie beyond what is usually recognized as the canonical artifact. These unnoticed resources are developed over time as artifacts are integrated into ongoing practice and stable conventions or genres grow up around them. For a couple of reasons, these resources may now deserve increased attention. First, because they lie outside conventional frames of reference, many new designs and design strategies inadvertently threaten to remove resources on which users rely. Second, because of the increasingly rapid proliferation of new technologies, users have less time to develop new border resources. Consequently, we suggest, designers now need to understand more fully the role border resources play and to work more directly to help users develop them. Meeting these goals will require more than an intensification of user-centered design. It will require a fundamental redirection of the way many designers look at both artifacts and users.

Local Knowledge: Innovation in the Networked Age

The ubiquity of information makes it easy to overlook the local character of innovative knowledge. Nowhere is this local character more overlooked yet paradoxically more evident than in Silicon Valley. The Valley persists as a densely interconnected innovative region, though its inhabitants loudly proclaim that the information technology they develop renders distance dead and place insignificant. It persists, we argue, because of the local character of innovative knowledge, which flows in social rather than digital networks. The locality of innovative knowledge highlights the challenge of developing other regions for the modern economy. Should these abandon traditional local strengths and strive to become another Silicon Valley? Or should they concentrate on their traditional strengths and rely on Silicon Valley and the other established high-tech regions to provide the necessary technology to survive in the digital age? We argue that they should do neither, but instead develop new technologies in service of their existing competencies and needs. Finding new ways to address indigenous problems is the right way, we believe, to tie to the region expertise, talent, and capital that might otherwise be lost to the lure of existing high-tech clusters.

The Art of Knowing

In the years since its appearance, Lave and Wenger’s (1990, 1991) notion of ‘community of practice’ (hereafter, CoP) has developed a remarkably wide following. Its appeal owes a good deal to the seductive character of community, aptly described as a ‘warmly persuasive word’ (Williams, 1976, p. 66). As Osterlund and Carlile (2005) note, most citations of Lave and Wenger have focused on community and ignored practice. Yet it is practice that makes the CoP, the social locus in which a practice is sustained and reproduced overtime, a distinct type of community1 practice is thus critical to CoP analysis. We should not, however, lose sight of the community. The CoP is inherently and irreducibly a social endeavour.

Networks and Knowledge: The Beginning and End of the Port Commodity Chain, 1703–1860

Diversified trading networks have recently drawn a great deal of attention. In the process, the importance of diversity has perhaps been overemphasized. Using the trade in port wine from Portugal to Britain as an example, this essay attempts to show how a market once dominated by general, diversified traders was taken over by dedicated specialists whose success might almost be measured by the degree to which they rejected diversification to form a dedicated “commodity chain.” The essay suggests that this strategy was better able to handle matters of quality and the specialized knowledge that port wine required. The essay also highlights the question of power in such a chain. Endemic commodity-chain struggles are clearest in the vertical brand war that broke out in the nineteenth century, which, by concentrating power, marked the final stage in the transformation of the trade from network to vertical integration.

Commentary: Debating the Situation: A Rejoinder to Palincsar and Wineburg

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A Case of Prejudice? The Uncertain Development of Collective and Certification Marks

The introduction of collective and certification marks to U.S. law in 1946 by the Lanham Act has generally been regarded as an innovative and forward-looking step. Yet these marks had been widely used by individual states since the previous century, and international conventions had long been pushing the federal government to enact measures to protect them. Indeed, it may be stranger that the U.S. trademark law of 1905 did not include protection for such marks than that, forty years later, the Lanham Act did. In exploring why the law of 1905 failed to respond to widespread innovation, and why the Lanham Act was celebrated for fulfilling such a long-overdue obligation, this article raises questions about conventionally linear accounts of the development of trademark law and practice.

The Ageing of Information: From Particular to Particulate

In 1778, Vicesimus Knox declared his time the “Age of Information,” suggesting, in a fashion recognizable today, that the period had severed connections with prior ages. This paper examines Knox’s claim by exploring changes in conceptions of information across the eighteenth century. It notes in particular shifts in the concept’s personal and political implications, reflected in the different ways information is used from Locke at the beginning of the century to Godwin at the end, and manifest to some degree in Knox’s own political radicalisation.

Early marks: American trademarks before US trademark law

Abstract Historians identify the process of registration as key to the ‘modern mark’. Hence the introduction of trademark registration with the US federal law of 1870 appears as a pivotal event, endorsing Chandlerean accounts of the modern mark as a product of the ‘Second Industrial Revolution’. Such accounts overlook the earlier registration laws in places where economic conditions challenge claims for an industrial origin to registration. This article looks at California’s registration law, which antedated the US federal law by seven years, asking whether it is merely an exception to prove the Chandlerean rule, or an example that asks us to question Chandlerean assumptions.