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Dive into the research topics where Paul H. Driessen is active.

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Featured researches published by Paul H. Driessen.


Journal of Service Management | 2013

Consumer perceptions of service constellations: implications for service innovation

Allard Van Riel; Giulia Calabretta; Paul H. Driessen; Bas Hillebrand; Ashlee Humphreys; Manfred Krafft; Sander F. M. Beckers

Purpose – The purpose of this paper is to investigate how the service constellation perspective affects innovation strategies and potentially contributes to the innovation literature, proposing a research agenda.Design/methodology/approach – By analyzing the notion of a service constellation, the authors provide an overview of major implications for service innovation research and practice.Findings – Firms and service innovation researchers need to focus on the perceived consumer value of the constellation rather than on individual services. The authors illustrate how service innovation from the constellation perspective requires coordination and synchronization between projects and different approaches to portfolio management and screening.Originality/value – Adoption of the service constellation perspective creates new opportunities.


IEEE Transactions on Engineering Management | 2013

Green New Product Development: The Pivotal Role of Product Greenness

Paul H. Driessen; Bas Hillebrand; R.A.W. Kok; Theo M. M. Verhallen

This study aims to develop an integrative framework for green new product development (NPD) based on the existing literature and to empirically study the applicability of that integrative framework. This study answers three calls: for research that is rooted in a traditional NPD perspective, for research that integrates marketing aspects in a model of green NPD, and for research that acknowledges variations in greenness. The results from eight case studies in two industries (i.e., the chemical and food industries) substantiate the integrative framework and suggest that it provides a good basis for understanding green NPD. The study demonstrates that green NPD is not fundamentally different from traditional NPD but does contain features and underlying mechanisms that reflect the increased complexity of green NPD. The framework incorporates the targeting and positioning of green product innovations, thus establishing itself as a holistic framework. Most importantly, the study shows how greenness plays a pivotal role in tying the various elements of the framework together. The realized greenness of a new product is a central concept that helps managers understand complex relationships among industry type, green targeting, and green positioning.


Service Industries Journal | 2012

Antecedents of Market Orientation in Semi-Public Service Organizations: A Study of Dutch Housing Associations

R.A.W. Kok; Paul H. Driessen

The purpose of this study is to explain which factors affect the market orientation of semi-public service organizations in their transition from public to private. Change capacity and interdepartmental and organizational system factors are hypothesized to affect market orientation, which is operationalized in behavioural and cultural dimensions. Results of a survey among top-level executives of Dutch housing associations show that interdepartmental and organizational system factors have a significant effect. The most important antecedents, however, are two change capacity factors: process improvement control and top management emphasis. This suggests that change capacity is crucial for understanding market orientation in many service industries.


Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference | 2015

How Do Stakeholders Matter in Product Innovation

Paul H. Driessen; Bas Hillebrand

This study investigates how stakeholder orientation affects product innovation and takes the incorporation of green (ecological) issues as a specific context to study this question. The authors borrow insights from three streams of literature: (1) insights from stakeholder theory, combined with (2) parallel developments in the market orientation literature, and (3) findings from environmental management research. Based on these three streams of literature, the authors develop a theoretical model of how stakeholder orientation impacts the inclusion of green issues in product development, en route to innovation performance. Stakeholder orientation reflects the (1) systematic gathering of information on stakeholders, (2) the systematic analysis of the information for the purpose of developing stakeholder knowledge, and (3) the systematic use of such knowledge to guide strategy development and implementation (Greenley and Foxall 1998; Maignan and Ferrell 2004). Following insights from stakeholder theory and market orientation, the authors propose that stakeholder orientation should be thought of as having both width (number of different stakeholder groups) and depth (better understanding of future interests).


Journal of Product Innovation Management | 2013

Integrating Multiple Stakeholder Issues in New Product Development: An Exploration

Paul H. Driessen; Bas Hillebrand


Journal of the Academy of Marketing Science | 2015

Stakeholder marketing: theoretical foundations and required capabilities

Bas Hillebrand; Paul H. Driessen; Oliver Koll


Managing Service Quality | 2010

Coping with Confusion: The Case of the Dutch Mobile Phone Market

Hans Kasper; Josée Bloemer; Paul H. Driessen


Journal of Business Research | 2013

Mechanisms for Stakeholder Integration: Bringing Virtual Stakeholder Dialogue into Organizations

Paul H. Driessen; R.A.W. Kok; Bas Hillebrand


Bartels, Gerard C.; Nelissen, Wil J.A. (ed.), Marketing for sustainability; towards transactional policy-making | 2002

Adoption and Diffusion of Green Innovations

Paul H. Driessen; Bas Hillebrand


Kluwer Bedrijfswetenschappen | 1998

De Transactionele Overheid: Communicatie als Instrument. Zes Thema's in de Overheidsvoorlichting

Paul H. Driessen

Collaboration


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Bas Hillebrand

Radboud University Nijmegen

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Josée Bloemer

Radboud University Nijmegen

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R.A.W. Kok

Radboud University Nijmegen

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Kristina Manser

HAN University of Applied Sciences

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Allard Van Riel

Radboud University Nijmegen

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E. de Gelder

Radboud University Nijmegen

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Giulia Calabretta

Delft University of Technology

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