Paul Huntington

Scholarly journal usage: the results of deep log analysis

Purpose – To present the latest results of research conducted at University College London as part of the Virtual Scholar Research Programme, investigating the impact of the digital roll‐out of information services to academics and researchers. This is the second study to look at the information seeking behaviour of academics and researchers in regard to digital journal libraries, and concentrates on the users and usage of Blackwell Synergy.Design/methodology/approach – Nearly a million users making ten million item requests were investigated employing deep log methods, developed by the authors to provide robust and big picture analyses of digital information consumers and their behaviour.Findings – Usage data has been embellished with user data (for 500,000 people), so enabling comparisons to be made between the information seeking behaviour, for instance, of students and staff, academics and practitioners, scientists and social scientists. We believe this is the first time this type of analysis has been...

Re‐appraising information seeking behaviour in a digital environment: Bouncers, checkers, returnees and the like

Collating data from a number of log and questionnaire studies conducted largely into the use of a range of consumer health digital information platforms, Centre for Information Behaviour and the Evaluation of Research (Ciber) researchers describe some new thoughts on characterising (and naming) information seeking behaviour in the digital environment, and in so doing, suggest a new typology of digital users. The characteristic behaviour found is one of bouncing in which users seldom penetrate a site to any depth, tend to visit a number of sites for any given information need and seldom return to sites they once visited. They tend to “feed” for information horizontally, and whether they search a site of not depends heavily on “digital visibility”, which in turn creates all the conditions for “bouncing”. The question whether this type of information seeking represents a form of “dumbing down or up”, and what it all means for publishers, librarians and information providers, who might be working on other, possible outdated usage paradigms, is discussed.

The British and their use of the Web for health information and advice: a survey

In the UK, both anecdotal and research evidence points to ever greater and more sophisticated use of the Web to provide health information and advice. The study reported here adds to this research with an online survey of Internet users’ reported use of the Web to access information about health and their opinions about the advice that can be obtained there. Over a period of three weeks more than 1,300 people responded to an online questionnaire produced by The British Life and Internet Project; 81 per cent or 997 of the respondents were British. The prime purpose of the questionnaire was to obtain information on the characteristics of the users of health information Web sites, to obtain feedback regarding for what they used online health sites and what were the perceived outcomes associated with using online health information.

Online versus offline research: implications for evaluating digital media

The growth of the Internet and other digital media has opened up exciting opportunities for the provision of public services, for business and for personal transactions. Comparisons between the earliest forms of “online” research, in the form of telephone interviewing, and offline data collection via face‐to‐face interviews or self‐completion questionnaires, revealed that the modality within which research was conducted could affect research findings. In examining the evidence, this paper indicates that the use of online methodologies has important implications for sampling, response rates, quality of data produced, and operational practices in research projects. Online research is restricted to individuals with access to relevant technologies (e.g. the Internet) and where online technology penetration is limited, survey samples are unlikely to represent the general population. Online surveys, however, can produce quicker response rates than offline surveys and also richer open‐ended responses. The important point is to recognise the strengths and weaknesses are associated with different methodologies and what differences can exist between online and offline data collection procedures.

Student digital information‐seeking behaviour in context

Purpose – This study provides evidence on the actual information‐seeking behaviour of students in a digital scholarly environment, not what they thought they did. It also compares student information‐seeking behaviour with that of other academic communities, and, in some cases, for practitioners.Design/methodology/approach – Data were gathered as part of CIBERs ongoing Virtual Scholar programme. In particular log data from two digital journals libraries, Blackwell Synergy and OhioLINK, and one e‐book collection (Oxford Scholarship Online) are utilized.Findings – The study showed a distinctive form of information‐seeking behaviour associated with students and differences between them and other members of the academic community. For example, students constituted the biggest users in terms of sessions and pages viewed, and they were more likely to undertake longer online sessions. Undergraduates and postgraduates were the most likely users of library links to access scholarly databases, suggesting an import...

Cracking the Code: Web Log Analysis.

With the web being such a universally popular medium, accounting forever more a people‘s information seeking behaviour, and with every move a person makes on the web being routinely monitored, web logs offer a treasure trove of data. This data is breathtaking in its sheer volume, detail and potential. Unlike previous computerised logs ‐ like those of OPACs for instance, web logs are capable of tracking literally millions of users worldwide and they are not confined to the actions of niche groups with specialised and largely academic needs. The data are of enormous strategic and widespread concern. Unfortunately the logs turn out to be good on volume and (certain) detail but bad at precision and attribution. They raise many questions ‐ what actually constitutes use being the biggest of them ‐ but provide far fewer answers. There are also many ways of reading logs. All the problems really arise from the fact that, in the case of the web, the virtual user is the computer. Resolving use to an individual is ex...

Digital journals, Big Deals and online searching behaviour: a pilot study

Evaluates, through deep log analysis, the impact of “Big Deal” agreements on the online searching behaviour of users of the Emerald digital library Web site, which provides access to more than 150 journals in the fields of business and information science. The purpose of the evaluation was to map the online information seeking behaviour of the digital library user and to see whether those signed‐up to a Big Deal arrangement behaved any differently from the others. In general they did. The real surprise proved to be the strong consumer traits of the library’s users. Research reported here refers to the first stage of a three‐stage research project.

Evaluating consumer website logs: a case study of The Times/The Sunday Times website

Information professionals have featured strongly in the evaluation of the use of commercial online hosts and online public access catalogues, but not so strongly in the evaluation of the use of websites. This paper describes a piece of research that was conducted on The Times/The Sunday Times websites, to determine the most appropriate methods for evaluating use and to establish what forms of analysis could best be derived. A database of one million subscribers and three months’ worth of logs, constituting 65 million lines of data, were obtained and the data were analysed using parsing techniques and the Statistical Package for the Social Sciences . There were problems associated with the analysis, largely because of the difficulties in establishing the identity of Web users, determining what actually constitutes use and measuring the time spent online. Men in their 30s were the sites’ most numerous subscribers. The majority of subscribers were foreign and came from commercial organisations. Use varied considerably from hour to hour and day to day and from country to country: in the UK, midweek lunchtimes proved very popular. On average, a user conducted 2.35 sessions over the survey period, spent 15 minutes on a search session and 0.5-2.1 minutes on reading a page. Commercial organisations and Americans were the heaviest users and news pages proved to be the most popular.

Establishing metrics for the evaluation of touch screen kiosks

Public touch screen information systems or kiosks have become a popular way of delivering consumer information and much of the user activity is automatically recorded in electronic log files. Fortunately for the information professional, log files are a significant source for understanding the information seeking behaviour of consumers., Surprisingly, however, there has been no discussion in the literature on what metrics are available for their evaluation. This paper seeks to address this problem and examines the metrics that can be generated from touch screen kiosk logs. The research reported here forms part of a Department of Health funded study, which is evaluating the use and impact of 70 health kiosks located in medical and other locations throughout the UK [1]. The way that kiosks function and the contents of their log files are described. Metrics are discussed in the context of the data generated from a touch screen health kiosk in Wakefield. Aggregate use, user numbers and descriptive statistics generated on age, gender and pages viewed are examined. An examination of the distribution of time-based variables, such as session time, found them to be highly skewed; in consequence, robust estimates were generated and compared. A metric for depth of session was developed by grouping users according to their patterns of use and a method for assessing kiosk ‘utilisation’ is proposed.

Health information on the Internet: a qualitative study of NHS Direct Online users

Examines the way the general public exploits the Internet for health information, the motives behind usage, attitudes towards issues such as quality concerns, and the extent to which Internet interventions affect the doctor‐patient relationship. Although a questionnaire survey was used (posted on the NHS Direct Web site), the questions asked were open, and invited free‐text “qualitative” answers. This method was a success in terms of the amount and richness of the data accrued. Results suggested that the Internet is exploited in a wide variety of ways, by users acting in a number of roles – patient, intermediary or professional. Some health professionals are now so comfortable with the Internet that they encourage Internet usage by their patients. Lay users demonstrated a high level of understanding of issues raised, and showed a (healthy?) scepticism regarding the information provided. Many users felt that their consultations with doctors had been enriched by Internet‐acquired information.