Paulo Roberto Figueira Leal

Campanha permanente de Dilma Rousseff: uma análise da comunicação governamental e das estratégias eleitorais

This paper presupposes that the electoral communication is not limited to election periods, since there is an ongoing strategic use of media to build the image of political leaders and parties. This is the concept of permanent campaign, which is a confluence of government communication and electoral campaigns. The article develops an analysis of the permanent campaign of the first term of Dilma Rousseff (PT), taking her 20 pronouncements broadcasted in the Cadeia Nacional de Radio e Televisao (CNRT) and in the programs of Horario Gratuito de Propaganda Eleitoral (HGPE).