Network
Latest external collaboration on country level. Dive into details by clicking on the dots.
Publication
Featured researches published by Pavankumar Murali.
winter simulation conference | 2015
Pavankumar Murali; Ying Li; Pietro Mazzoleni; Roman Vaculín
We present a simulation model to determine optimal budget allocation strategies for real-time bidding (RTB) based display advertising. A common challenge across RTB exchanges is to optimize both budget spend and performance attainment. Our simulation model uses a stochastic dynamic programming approach based budget allocation to determine budget for each time instant. We report on results from a real-world pilot in which our approach delivered an average 18% performance gain.
Journal of the Operational Research Society | 2009
B Zhang; Pavankumar Murali; Maged Dessouky; David Belson
Socio-economic Planning Sciences | 2012
Pavankumar Murali; Maged Dessouky
Transportation Research Part E-logistics and Transportation Review | 2010
Pavankumar Murali; Maged Dessouky; Kurt Palmer
Transportation Research Part C-emerging Technologies | 2016
Pavankumar Murali; Maged Dessouky
Archive | 2012
Jing D. Dai; Ajay A. Deshpande; Younghun Kim; Ming Li; Pavankumar Murali; Sambit Sahu
Archive | 2009
Maged Dessouky; Pavankumar Murali
ICCC | 2014
Nan Shao; Pavankumar Murali; Anshul Sheopuri
Archive | 2014
Yi-Min Chee; Pavankumar Murali; Anshul Sheopuri; Wei Sun
Archive | 2014
Ajay A. Deshpande; Pavankumar Murali
