Penny M. Simpson

The impact of suppliers' perceptions of reseller market orientation on key relationship constructs

A number of researchers have reported the positive benefits of creating and maintaining a market orientation. This study is one of the first to explicitly investigate the effects of market orientation within a channel context. It is proposed that a suppliers perceptions of a resellers market orientation will positively affect the suppliers perceptions of certain key relationship marketing constructs. Data collected from 380 suppliers were used to test the hypotheses. All hypotheses were supported.

Student Evaluations of Teaching: An Exploratory Study of the Faculty Response

Student evaluation of teaching instruments are commonly administered by universities to presumably provide feedback to faculty for improvement of teaching effectiveness. Instead, these measures are routinely used as a basis for determining faculty merit, promotion, and tenure, making the instruments vitally important to faculty. As a result, some faculty members may engage in various activities designed specifically to affect student ratings on teaching evaluations rather than to improve instruction, although no known research exists about the extent of such influencing activities. The purpose of this research is to begin the exploration of marketing faculty perceptions about, and problems with, student evaluations of teaching and perceived efforts to influence the measure. Furthermore, this study seeks to define categories of faculty activities and behaviors that may be used to influence student evaluations of teaching ratings and to identify possible solutions.

Softlifting: A model of motivating factors

Softlifting (software piracy by individuals) is an unethical behavior that pervades todays computer dependent society. Since a better understanding of underlying considerations of the behavior may provide a basis for remedy, a model of potential determinants of softlifting behavior is developed and tested. The analysis provides some support for the hypothesized model, specifically situational variables, such as delayed acquisition times, and personal gain variables, such as the challenge of copying, affect softlifting behavior. Most importantly, the analysis indicated that ethical perception of softlifting has no significant affect on softlifting behavior. These findings suggest major implications for both software manufacturers and academicians attempting to reduce piracy behavior through ethics instruction.

A Model of Value Creation: Supplier Behaviors and Their Impact on Reseller-Perceived Value

Abstract Academicians have long recognized that channel partners can create real value for one another, yet almost no research has been conducted to examine how value is created for a channel partner or what consequences accrue to the channel partners. The purpose of this research is to develop a conceptual framework of determinants and effects of value creation. The model begins by describing market-oriented behaviors that evoke supplier activities and behaviors designed to create value for the reseller. The framework concludes with likely consequences of reseller-perceived value and moderating effects.

An empirical investigation of consumer control factors on intention to use selected self‐service technologies

Purpose – The purpose of this study is to build on prior work to empirically test the possible effects of control‐related consumer difference variables on the decision to use self‐service technology (SSTs) in three different contexts. Specifically, the paper seeks to examine potential effects of locus of control, autonomy, self‐efficacy, technology anxiety and time pressure on the SST usage decision in a shopping, a library and a hotel situation.Design/methodology/approach – The design of the study was empirical. Data for the study came from 187 college students in classes from four different departments (business, computer science, language, and music departments) in a southern regional university.Findings – Overall, the results suggest that regardless of individual need for control and achievements, highly techno phobic consumers and those with an enduring attitude that all events in life are predestined may be generally more disposed than others to prefer check‐out service personnel rather than self‐se...

Destination Word of Mouth: The Role of Traveler Type, Residents, and Identity Salience

Recent research has identified identity salience and satisfaction as important variables affecting word-of-mouth communications in several contexts, such as university giving, retail environments, and leisure activities. Given these findings, these same variables may also be important in a tourism context, depending on the type of tourist. This study explores the effects of satisfaction and identity salience on word-of-mouth promotion and differences in these variables based on five different destination market segments, including tourists and local residents. The data indicate that satisfaction and identity salience are significant in predicting word-of-mouth promotions and that level of satisfaction and identity salience vary significantly depending on tourist type and resident type.

Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects

This article explores the relatively unknown effects of male nudity in print ads on selected consumer responses. A previously used experimental design that examines different model dress levels in conjunction with two different products was replicated to test dress level, respondent, and product effects. Multivariate analysis of variance results indicated that respondent gender and dress level of the model significantly affect measures of mood, attitude toward the advertiser, attitude toward the ad, and attitude toward the brand. These findings provide important information to advertisers considering using male nudity or suggestive poses in ads and provide support for oppositesex and product congruency effects found previously in other research.

The association of ethical judgment of advertising and selected advertising effectiveness response variables

This study examines the potential effects of unethically perceived advertising executionson consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.

Effects of religiousness on Sunday shopping and outshopping behaviours: a study of shopper attitudes and behaviours in the American South

This research was designed to examine the effects of multiple dimensions of religiousness on two important shopping characteristics: Sunday shopping and outshopping. Results of a random telephone survey of 338 participating residents of five small towns centring around Ruston, Louisiana, indicated that each dimension of religiousness had a significant affect on one or more Sunday shopping and outshopping variables included in this study. Moreover, all shopping variables included in the study were significantly affected by some dimensions of religiousness.

Consumer attitudes toward marketing strategies over the adult life span

The current study used a grounded theory methodology where in-depth interviews and related literature were integrated to form a process model depicting the evolution of the consumer mindset toward marketing mix strategies (CMSm) over the adult life span. Influences on the evolving CMSm were found to be mainly factors external to the consumer. Marketing forces, that is forces managed by the marketer, were the second most common influence on the CMSm. The model provides a basis for further research to inform marketers on ways to influence consumer behavioural intentions over the consumers life span.