Peter Björk

Ecotourism from a conceptual perspective, an extended definition of a unique tourism form.

The aim of this article is to develop and present an extended definition of the concept of ecotourism, which has been used and misused in many ways. Ecotourism is not farm tourism, nature tourism or adventure tourism, but a unique tourism form that has become very popular due to the greening of markets, increasing knowledge of the fragility of the environment, better informed managers, and the recognition that there is a close relationship between good ecology and good economy. Ecotourism has been defined in many different ways in the literature, but one of the most central dimensions, co-operation, has not been included. Ecotourism must be sustainable and four central groups of actors have to co-operate, the local people, the authorities, tourists and companies involved in tourism. The understanding of what ecotourism is and stands for is very diverse and the discussion found in Finland is used as an illustrative case in this article. The general view in Finland is that sustainable tourism should be used instead of the concept of ecotourism. A position, which can cause large problems for the development of ecotourism in Finland. Copyright

Culinary-gastronomic tourism – a search for local food experiences

Purpose – The purpose of this article is to focus on travellers’ perceptions of culinary-gastronomic sensations as experiences and how these relate to the locality. The aim of the study is to explore the factors that contribute to travellers’ culinary-gastronomic dining experiences with an emphasis on the local food markets. Design/methodology/approach – One-hundred and fifty-eight prospective travelers at an annual fair in Helsinki completed a self-administered survey questionnaire. On the questionnaire, the respondents were asked to rate the importance of 17 items related to eating and food experiences when deciding on a destination for their next leisure trip. Findings – The findings reveal a frequency distribution of the sample characteristics and travel behavior, the respondents’ use of food and eating experiences as evaluative criteria when choosing travel destinations and latent factors of food and eating experiences. Based on an explorative factor analysis using a varimax abstraction method, the s...

Contemporary insights to the dynamic pre-trip information sourcing behaviour

Prior to their trips, leisure travellers search for information, both in the pre- and the post-decision stages. Previous studies on leisure travel decision making have documented how personal characteristics and perceived risk influence pre-trip information sourcing, but not detailed their effects on information sources used before and after a purchase decision is made. This study explores the role of traveller characteristics and the mediating effects of perceived risk on the choice of pre-trip information sources used by Finnish leisure travellers. The findings disclose a dynamic structure of information sources used before and after purchase decision contingent on risk perception. In particular, risk-averse travellers make increased use of television (commercials, news and TV travel shows), radio and family as information sources in a post-decision stage. For practice, these findings imply that tourism and hospitality marketers benefit from effective destination marketing strategies spanning an optimal mix of information channels.

Tourism Development in Finland

Abstract The two Finnish tourism development cases presented in this chapter illustrate the importance of linking national tourism policies to regional destination development strategies and projects. However, balancing national policies, regional strategies, and tourism development structured in projects is demanding. This is especially evident in regions where tourism can be characterized as peripheral, small scale, and seasonal, as in the region of Ostrobothnia in Finland. This chapter elaborates on three strategic dimensions to accelerate regional tourism development and leverage the gap between tourism policies and practices. These are the foundation of regional tourism development teams, acknowledging the power of business hub structures, and to make policymakers into friends.