Peter Ling

Administration for Innovation in Higher Education.

The paper commences from the premise that the major paradigms of administration are not appropriate to higher education. Structural approaches place too great an emphasis on the organization and its mission, subjectivist approaches fail to acknowledge the constraints and enablements of structure and the role of continuity and radical change approaches fail to provide a positive basis for administration. The paper outlines an approach to educational administration which addresses these difficulties. It is based on structuration theory together with cooperative learning theory and group work. The paper reports an investigation of an attempt to apply this approach to the administration of a program of teaching awards in an Australian university. It reports some success and some limitations.

A)broad teacher education

In this article, the implications of international students undertaking teacher education in Australian universities are discussed as an example of global teacher education and its consequences for teacher educators and students. Increasing numbers of international students come to Australia to qualify as teachers and this has consequences for the practices of teacher educators and also for the behaviors of the international teacher education students. We contend that the practice of undertaking teacher education in another country produces future teachers who are cosmopolitans who value diversity and embrace change and uncertainty, rather than producing fundamentalists who adhere rigidly to tradition and ritual truths. Druckers (1993) concept of living simultaneously in global and local worlds forms a central element in the theoretical framework. Studying teacher education in global settings is seen as having positive outcomes and practical consequences at a number of levels.

Advertising in Singapore: regional hub, global model

Researching into Singapores advertising history is like being on an archaeological expedition. One discovery leads to another, often in unexpected sites. Further excavations uncover hidden treasures that reflect the rich advertising heritage in Singapore between the 19th century and early 20th century, an era that has not been reported in advertising academic literature. There was, indeed, an active and competitive advertising scene in colonial Singapore between the 1900s and 1930s, long before international advertising firms had started showing interest in the tiny country. Hence, this chapter digs into the past before discussing the current advertising scenario. Specifically, the chapter provides a historical overview of Singapore; traces Singapores advertising history from its establishment as a trading post of the British East India Company (BEIC); discusses key industry players in Singapore and their regional affiliations; reviews Singapores consumer culture, creative approaches and popular campaigns; describes the uniqueness of the region, its attraction to global marketers and its varied media growth; and concludes that the traditional media sales agent role has taken on a more regional and global role in 21st century advertising.

Assessing consumer behaviour students in Australian universities

This paper contributes to a better understanding of how Australian universities assess undergraduate consumer behaviour students. The study was based on content analysis of course outlines located within the websites of 39 Australian universities. Findings have implications for educators and practitioners.