Peter O. Steiner

Optimal Advertising and Optimal Quality

Equilibrium conditions for a firm marking decisions with respect to price, quality, and advertising expenditure. Theorems on optimal advertising and optimal quality with fixed prices.

Peak Loads and Efficient Pricing

Introduction, 585. — I. Solution of the two period peak load problem under simplifying assumptions, 587. — II. Relation of the solution to some earlier contributions, 592. — III. Can purely cost-based prices be used to achieve optimal results?, 596. — IV. Some policy implications, 602. — Mathematical Appendix, 604.

The Role of Alternative Cost in Project Design and Selection

Introduction, 417. — I. The basic model, 418. — II. Choices only among explicit alternatives — government choice pre-emptive, 421. — III. Choices only among explicit alternatives — government choice determinative, 425. — IV. Addition of implicit alternatives, 427. — V. Summary and conclusions, 429.