Is this you? Create Your Porfile
Avatar

Peter Oppenheim

Deakin University

Network

Latest external collaboration on country level. Dive into details by clicking on the dots.

Explore More

Hotspot

Dive into the research topics where Peter Oppenheim is active.

Explore More

Publication

Featured researches published by Peter Oppenheim.

Archive | 2004

Essentials of marketing research : an applied orientation

Naresh K. Malhotra; John Hall; Michael R. Shaw; Peter Oppenheim

International Journal of Nonprofit and Voluntary Sector Marketing | 2006

The nature and influence of motivation within the MOA framework : implications for social marketing

Wayne Binney; John Hall; Peter Oppenheim

Journal of Targeting, Measurement and Analysis for Marketing | 2005

Measuring message framing effects across Europe

Ulrich R. Orth; Peter Oppenheim; Zuzana Firbasova

ACR European Advances | 1995

Influence of Children on Family Consumer Decision Making

John Hall; Mike Shaw; Melissa Johnson; Peter Oppenheim

Bridging Marketing Theory and Practice, Australian and New Zealand Marketing Academy Conference (ANZMAC 2001), Auckland, New Zealand, 1-5 December 2001 | 2001

Factors influencing the airline choice of Generation X

Binta Abubakar; John Hall; Peter Oppenheim

The international journal of knowledge, culture & change management | 2005

Knowledge enhancement in the change process : social marketing and attitude change leading to improved environmental behaviour

Wayne Binney; John Hall; Peter Oppenheim

The international journal of knowledge, culture & change management | 2006

Understanding the Components in Social Behavioural Change: Implications for Non-profit Organisations

Wayne Binney; John Hall; Peter Oppenheim

ACR European Advances | 2001

Deriving Wine Marketing Strategies By Combining Means-End Chains With an Occasion Based Chaid Segmentation Analysis

John Hall; Peter Oppenheim; Larry Lockshin

ANZMAC 2007 : 3Rs, reputation responsibility relevance : Proceedings of the 2007 Australian and New Zealand Marketing Academy conference | 2007

The MOA framework and behavioural response

Wayne Binney; John Hall; Peter Oppenheim

ACR European Advances | 2007

Hedonic Perception and the Development of Competitive Market Structures in Floral Markets

Peter Oppenheim

Explore More

Collaboration

Dive into the Peter Oppenheim's collaboration.

Top Co-Authors
Avatar

John Hall

Deakin University

View shared research outputs
Top Co-Authors
Avatar

Michael Valos

Deakin University

View shared research outputs
Top Co-Authors
Avatar

Larry Lockshin

University of South Australia

View shared research outputs
Top Co-Authors
Avatar

Ulrich R. Orth

University of Kiel

View shared research outputs
Top Co-Authors
Avatar

Zuzana Firbasova

Mendel University

View shared research outputs
Top Co-Authors
Avatar

Barry O’Mahony

University of Wollongong in Dubai

View shared research outputs
Explore More
Researchain Logo
Decentralizing Knowledge