Peter Schofield

Cinematographic images of a city: Alternative heritage tourism in Manchester

Abstract The postmodern heritage tourism market has matured and the contemporary preoccupation with an increasing number of topics from the past has resulted in the emergence of different criteria for defining and interpreting heritage in terms of popular images of preferred histories. Within this context, visual media-themed heritage products are making an important contribution to tourism development. Manchesters ‘Hollywood of the North’ tour, which reconstructs the citys image in its cinematographic past and present, is an example of new product development through interpretation and an alternative tourist experience of place which represents the coming of age of urban heritage tourism.

Expenditure-Based Segmentation and Visitor Profiling at the Quays in Salford, UK

There is a substantial body of literature relating to tourisms economic impact at the macro level, but less is known about tourist expenditure at a micro scale. This paper reports findings from a survey of day-visitor expenditure by category at The Quays in Salford, UK. Expenditure is influenced strongly by the visitors age, frequency of visitation and visit motivation. Heavy, medium and light expenditure segments and associated profiles are identified. ‘Heavy spenders’ are more likely to be female, in a family group and have shopping as the main motivation for the visit. The implications of the findings are discussed.

Segmenting and Profiling Visitors to the Ulaanbaatar Naadam Festival by Motivation

The analysis of visitor motivation for attending festivals, as a basis for segmentation, is an important prerequisite for targeting markets, planning festival programmes and product positioning. This study identified five motivation dimensions for visitors attending the 2005 Naadam cultural festival in Mongolia, using factor analysis. A cluster analysis on the five factors produced five stable motivation segments: multipurpose seekers; indifferent; culture and sport seekers; togetherness, socialisation and sports seekers; and socialisation and local event seekers. Significant associations between motivation clusters and visitor age and type were identified, although there was no significant interaction between the clusters and visitor type with respect to overall satisfaction. The results are generally consistent with the outcomes of previous research on festival and event motivation in Europe and North America, suggesting universality of core themes. However, unique combinations of motivation dimensions suggests that further research is required to develop understanding of variable interaction.

Does the factor theory of satisfaction explain political voting behaviour

Purpose – This paper aims to explain voter perceptions and voting behaviour in the 2010 UK General Election on the basis of this theory, by evaluating the differential impact of government performance on key political issues defined as hierarchical voter satisfaction factor types. The validity of the three-factor theory of satisfaction in explaining consumer decision-making for products and services is well-established. Design/methodology/approach – British Election Survey (2010) data are used to test the relative influence of hierarchical voter satisfaction factor types in predicting the perceived overall performance of the former Labour government and actual voting behaviour. Sequential and multinomial logistic regression models are used in the perceived overall performance of the former Labour government and actual voting behaviour, respectively. Findings – “Basic” factors explain more of the variance in perceived overall government performance and voting behaviour than “performance” factors. There are...

Women's mountaineering tourism: an empirical investigation of its theoretical constraint dimensions

Abstract The purpose of this study is to investigate the perceived constraints on participating in mountaineering tourism faced by women, and to empirically verify the dimensionality of those constraints. Survey responses from 314 female mountaineers were collected and four constraint dimensions were identified using confirmatory factor analysis. Three of these dimensions: ‘intra-personal’, ‘inter-personal’ and ‘structural’ constraints support earlier findings in the extant literature, both in general and in the adventure literature more specifically. The identification of a fourth dimension relating to ‘family’ constraints represents a theoretical contribution to the literature and an additional barrier to women’s participation in mountaineering tourism. In previous studies, ‘family’ constraints have typically been subsumed within ‘inter-personal’ or ‘intra-personal’ constraints, but have emerged as a distinctly separate constraint category for women in relation to this particular tourist activity. The findings also have important implications for adventure tourism management practice.

Collaborative innovation: Catalyst for a destination’s event success

Purpose This paper aims to contribute to theory concerning collaborative innovation through stakeholder engagement with reference to Glasgow City Marketing Bureau’s (GCMB’s) management strategies, which represent UK best practice in events procurement, leveraging and destination branding. Design/methodology/approach The research adopts a case study design to facilitate an in-depth evaluation of the destination marketing organisation’s (DMO’s) critical success factors. Multiple perspectives on GCMB’s collaborative innovation are achieved through semi-structured interviews with senior managers from the bureau, key stakeholders and other DMOs. Findings GCMB’s success results from long-term, extensive, collaborative engagement, a unique institutional structure and sustained political and financial support through to transformational leadership, strategic event selection and targeted marketing through “earned” distribution channels. Research limitations/implications The study takes a single case study approach and focusses on GCMB’s event-led branding strategy. Given the importance but relative neglect of long-term inter-personal relationships in collaborative innovation, future research should focus on the development of social capital and adopt a longitudinal perspective. Practical implications The paper provides insights into the collaborative innovation process with a range of stakeholders, which underpins GCMB’s events strategy and its leveraging of the city brand. In particular, the study highlights the need for entrepreneurial leadership and the development of long-term relationships for effective engagement with stakeholders. Originality/value Previous research has focussed on outcomes and neglected pre-requisites and the process of collaborative innovation between destination stakeholders. This study examines this issue from the perspective of a successful DMO and presents a conceptual framework and new engagement dimensions that address this gap in knowledge.

Regenerating the Quays in Salford: an Analysis of Visitor Perception, Behaviour and Experience

Tourism can generate substantial benefits to destination communities and has featured extensively in urban regeneration policy, but whilst there is now an extensive literature covering urban tourism and dockland regeneration, visitor perceptions of urban waterfront destinations and their on-site behaviour and experience remain largely unexplored. The paper focuses on the Quays in Salford, the city’s former docklands, which has been regenerated and repositioned as its flagship tourism product. It reports the findings from a questionnaire survey of visitors’ perceptions, behaviour and experience of the Quays. A principal components analysis revealed that four product performance dimensions: ‘primary attractions’, ‘secondary attractions’, ‘access’ and ‘environment’, explained 62 percent of the variance in the data and just under 38 percent of overall visitor satisfaction. Furthermore, the destination’s secondary features, explained more of the variance in visitor satisfaction than its primary attractions, which in turn, were more influential than the environment and access components. The implications of the findings for destination marketing and management are discussed.