Phil Longstreet

Social networking’s peril: Cognitive absorption, social networking usage, and depression

Social networking has become commonplace in today’s always-connected world. Due to this ubiquity, researchers have sought to explore the positive and negative effects that can result from usage of social networking. This research has shown many effects on an individuals psychological well-being, with one of the most concerning being mixed results of how usage relates to depression. In this study, we further examine the relationship between usage and depression for social networking users. In addition, we posit that aspects of cognitive absorption, namely temporal dissonance, focused immersion, and heightened enjoyment, have a direct effect on the amount of usage. A survey of 251 social networking users reveals that temporal dissociation and heightened enjoyment are associated with increased usage, and usage was found to be associated with greater levels of depression. Further, prior research has shown a significant difference between genders in Internet usage and social networking. Therefore, we report our findings as an overall analysis and as a gender-based between-groups analysis. This analysis shows that more variance is explained for females than males in most relationships. Implications for research and society are discussed along with future research directions.

Wearable devices and healthcare: Data sharing and privacy

ABSTRACT Wearable devices introduce many new capabilities to the delivery of healthcare. But wearables also pose grave privacy risks. Furthermore, information overload gets in the way of informed consent by the patient. To better protect American patients in an increasingly digital world, the U.S. Congress passed the Health Insurance Portability and Accountability Act of 1996 (HIPAA). This article examines the adequacy of HIPAA vis-à-vis issues raised by wearable technologies in the Internet of Things environment and identifies policy gaps and factors that drive health data exposure. It presents a 2 × 2 Partnership-Identity Exposure Matrix, illustrates implications in four different contexts, and provides recommendations for improving privacy protection.

Mind in eBay, body in Macy’s

With the ubiquitous diffusion of mobile-enabled internet, individuals are constantly immersed in both virtual and physical environments. While this causes distractions, lower attention spans and disasters such as texting while driving and walking, it also creates synergies and smoother navigational experiences. Technology developers, marketers and policy-makers are both concerned and intrigued to understand how to deploy these mobile technologies so as to optimize their disruptive impact. In this paper, the authors aim to develop a framework of dual consciousness to understand the potential causes and outcomes of individual’s simultaneous presence in physical and virtual worlds.,A careful review of past academic literature on behavior, as well as media reports of incidents of disruptions, led the authors to construct a 2 × 2 framework depicting behaviors that indicated high-low consciousness in physical, as well as virtual worlds.,In dual environments, individuals either dissociate from one of the environments or integrate both environments. While the former is driven by the multiplicity of irrelevant roles and goals, oblivion of relevant roles, perception of group norms and performance of practiced routine tasks, the latter is driven by strong executive control processes, focused singular goals and usage of the virtual environment to reinforce their physical tasks. The most affected parties are retailers, service providers, digital marketers and social media marketers.,Most prior research in interactive marketing examine effects of online stimuli on online behavior. This paper identifies the noise created by physical context on clicks as well as the interference created by virtual stimuli on physical purchases and service experiences.