Pierre-Yves Leo

Service encounter dimensions ‐ a dyadic perspective: Measuring the dimensions of service encounters as perceived by customers and personnel

Selling services supposes that customers and personnel meet. This service encounter is not haphazard. Behind each ordinary exchange, there are rules that everybody is supposed to follow. This paper looks at the different components of service encounter that are relevant for assessing service quality. A dyadic face‐to‐face survey undertaken in local branches of the ANPE Agency (the French National Agency for Employment) studies the perceptions of both personnel and customers. Using exploratory and confirmatory factor analyses, proposes a scale measuring the dimensions of service encounter.

Business services, the new engine of French regional growth

This article analyses the evolution of employment in the French regions, putting the accent on business service firms. A ‘shift and share’ type of analysis shows that a primary decentralisation in tertiary activities seems to emerge in the 1990s, essentially pertaining to ancillary producer services. An explanatory analysis backs up the general validity of the regional economic base theory: the basic activities, to which business services can quite legitimately be attached, certainly play a leading long-term role on global employment dynamics. Finally it shows that over the past 20 years, the regional offer of services to businesses has been the major discriminating variable between regions, greatly influencing the evolution of basic employment and thus confirming the vital driving force of this sector in regional dynamics.

Assessing ‘meta-services’: customer's perceived value and behaviour

‘Meta-services’ are delivered by firms cooperating together through a network. How customers perceive such services has been scarcely studied. The main assumption here is that, after experiencing services delivered by networked firms, the consumers synthesise their perceptions in terms of the perceived value of the network and that this global assessment will better announce behavioural intentions than the commonly used satisfaction index. Passengers travelling on long-haul flights with a global airline alliance experience such ‘meta-services’ and were questioned through a dedicated survey to test a structural equation model. Most hypotheses are not contradicted by the data. Unlike most recent studies referring to perceived value, this concept is seen here as one-dimensional and is measured by a rather simple scale. This allows distinguishing the value concept from its determinants. Specific variables, such as effective coordination, information and harmonisation, proved also to be useful when measuring customers’ valuation of ‘meta-services’.

Executives and Business Services: Key Factors of French Metropolitan Growth

France has experienced since the 1970s a huge change in employment trends concerning activity sectors but also location patterns. Research by the authors tends to show that the business service sector plays an effective driving role in these dynamics, particularly during the last decade. It seems that new geographical dynamics are now emerging: after a period characterised by an overwhelming tendency to concentrate on the Parisian pole, some diffusion shifts are appearing in favour of second rank metropolitan areas. Their attractiveness depends mainly on executives, particularly inside the business service sector. The variety of activities inside this sector, which was clearly playing the main role at the regional level, seems to be just a second rank variable when explaining the economic dynamism of the metropolis.