Pierre-Yves Léo

Influence of entry modes and relationship modes on business services internationalisation

This paper focuses on service firms trying to develop markets at an international level. Such strategies are more and more often adopted, even by small-sized firms in B-to-B activities. Entry modes on foreign markets are of paramount importance as they also define the modes of relationship established with foreign clients. The recent development of information and communication technologies also has an impact on growth opportunities in foreign markets. These technologies allow clients to be serviced without any local outlet but they also ensure swifter communications inside an international network and better quality-control operations. The research reported here tries to assess the performance of different entry modes in this new context.

Services and high skills: a new challenge for developing medium-sized cities

Medium-sized cities are often considered as a valuable substitute to a large metropolis as they may promote better sustainable growth. However, these second rank conurbations do not benefit from economies of scale as do larger cities. They share some characteristics with a big metropolis, notably their spatial spreading on surroundings areas, but are not able to attract high-order service functions. The research reported here is supported by a statistical analysis of censuses from 1982 to 1999. It highlights the service-location patterns of medium-sized cities compared with metropolises, proposes a typology of medium-sized cities based on their economic structure and tries to explain through regression analysis the growth sources of their economy.

Positionnement concurrentiel des zones commerciales et satisfaction du consommateur

Cet article présente une analyse des éléments de compétitivité des espaces commerciaux au moyen de lévaluation de la satisfaction des consommateurs à légard de la zone commerciale. La recherche montre tout dabord que ce concept global intervient tout autant que laccessibilité dans les choix de fréquentation des consommateurs. Lanalyse des différents attributs dune zone commerciale montre ensuite que tous ne contribuent pas de la même manière à la satisfaction des consommateurs. Enfin, selon le caractère central ou périphérique dune zone, les consommateurs ne donnent pas la même importance à tous les critères.

Transaction modes and the internationalisation of business service firms in the Haute-Garonne

This book provides one of the first interdisciplinary reviews of the relationship between services, globalisation and trade liberalisation as we enter the twenty-first century. Written by academics and policymakers, it contains a detailed analysis of the characteristics of service trade and of recent and current service trade negotiations.

Services collaboratifs : qu’est-ce qui les rend attractifs pour les consommateurs ? - Une première analyse des services d’hospitalité en France

Cet article est consacre a la consommation collaborative. Il est axe sur le comportement des consommateurs dans les services d’hospitalite en France. Apres une cartographie des principales plateformes collaboratives, dans ce domaine, nous avons selectionne quelques prestataires significatifs et avons mis en œuvre une approche « netnographique » en comparant les sites Web des fournisseurs et en analysant les contenus des blogs et forums ou les consommateurs partagent leurs experiences.