Piotr Machura

Social Collaboration Solutions as a Catalyst of Consumer Trust in Service Management Platforms - A Research Study

We can observe a relatively low popularity of service management platforms (SMPs). Therefore is a need for searching causes of this situation and remedies. In the course of the conducted research, the authors identified a significant problem of lack of social trust in SMPs and service providers on the Internet. One of the ways to reduce its scale is to use social collaboration solutions (SCSs). Relying on transparency of activities and on social and professional relations, they can bring the consumer closer to the service provider and its customer community by receiving various stimuli resulting from social interactions.

Behavioural and technical factors of influence on purchase behaviour of mobile consumers

The article includes the analysis of consumer behaviours within the framework of mobile consumer communities. As an introduction to the issue in question, the purpose is to present the impact of modern technologies on purchase behaviour and decision-making process of consumers, against the background of which the characteristics of mobile consumer communities will be discussed. The original model of purchase behaviours of mobile consumer communities was created, on the basis of which the factors having impact on consumer behaviours, in the break-up into technical and behavioural factors, have been identified and described. The purpose of the considerations undertaken is to present the method of influencing particular factors on purchase decisions taken by a mobile consumer and to emphasize the significance of the impact of belonging to mobile consumer communities for taking appropriate decisions. This article is a part of the project, funded by the National Science Centre awarded on the basis of the decision number DEC-2011/03/B/HS4/04291.