Pitipong Yodmongkol

Analysis of intellectual capital disclosure in cross-cultural E-tourism enterprises

Purpose – The purpose of this paper is to present a framework for intellectual capital (IC) disclosure in cross-cultural E-tourism which includes identifying key success factors, as well as selecting indicators in operational level. Design/methodology/approach – The method described in this paper involves IC process model initiating from strategy formulation, following key success factors analyst by using a detailed interpretative structural model (ISM) instrument, and the indicators selection employing Delphi approach. The paper explicates methodological decisions associated with cross-cultural E-tourism context: selecting the appropriate specialists panel; the approach to data collection; and selecting the measurable indicators. Findings – This paper proposes three critical components of the framework: key success factors that based on an organizations strategies and contexts; indicators that measure and monitor the value of IC; an IC model that can help cross-cultural E-tourism enterprise improve mana...

The ASEAN Economic Community 2015: a case study of challenges in Thai higher education

This paper presents an overview of Thailand’s higher education system with regard to the challenges and opportunities presented by the forthcoming AEC 2015. The research is based on three main perspectives; policy, management and practice. A case study analysis of one faculty’s preparedness for the AEC 2015. The paper concludes by showing that Thailand is partially prepared for the AEC 2015, but suggests mobility presented by the free flow of students, staff and finance throughout the ASEAN region is a significant force for educational change and requires an alignment of policy, management and practice.

Managing School Safety in Thailand: Assessing the Implications and Potential of a Lean Thinking Framework

Child injuries are replacing infectious disease as the leading cause of mortality in developing countries. As school is one of the environments where children spend significant time during their formative years, school safety should be effectively managed, promoted, and prioritized. In Thailand however, school safety is considered to be of low priority compared with other educational issues, lacking effective policy, and with schools struggling to justify safety costs. This article proposes a novel application of lean thinking to control the cost, bureaucracy, and waste associated with managing and administering a safe school. Through a case study in northern Thailand, one primary school’s current safety scenario is reviewed with regard to people, finance, and operations, before applying a lean framework to improve the handling of safety suggestions. Results show significant capacity to improve the management of school safety, along with management implications and potential to expand the framework beyond Thailand.

A framework for improving school safety management: applying lean thinking to a case study in Thailand

School safety is critical to education, but is rarely managed effectively. In Thailand, school safety is lower priority than other educational issues, lacking effective policy, and with schools struggling to justify safety costs. This paper outlines a novel application of lean thinking, which aims to control costs, bureaucracy and waste associated with managing school safety. A Thai primary school is the case study, where current safety is reviewed with regard to key aspects of management, including people, finance and operations. Lean thinking is applied to improve safety management and results show significant potential, along with management implications and future recommendations.

Management strategies to improve research performance in higher education: an ice–breaking model for the humanities and social sciences

Research performance is a critical measure of management in education. Faculties in developing economies are left bewildered and pressured how to enhance research output. Humanities and social sciences particularly suffer between quantitative bibliographic data versus research quality. An ice–breaking model using a case study of humanities faculty in Thailand illustrates how to enhance collaboration among faculty members who are knowledge workers and management. The model captures knowledge to identify six discontinuities between sample groups. By focusing on the managerial implications of six key barriers, discussion illustrates how the model enhances collaboration, generates shared vision and improves managerial strategies in education.

Maternal instinct semantic factors model innovation: alcohol drinking behaviour modification learning in health volunteer housewives

The purpose is to identify the semantic factors with attention to arouse the maternal instinct of housewives being as health volunteers. The samples of this research are 18 housewives being village health volunteers with high maternal instinct and alcohol drinking behaviour learning in the rural communities, Thailand. By using adaptive control of thought rational (ACT-R) process, based on maternal instinct implemented from the semantic model, maternal instinct semantic factors model innovation is found. It engages with six cognitions; finance, health, family, children, societys recognition and environment. Importantly, this model illustrates the 13 significant methods of activity designing.

A novel customer knowledge management analysis model: With a case study in hospitality

Customer knowledge management process with models can help managers to find the real value chain in business. This paper proposes a novel two-dimension customer knowledge management analysis model, which make customer knowledge more understandable and manageable. A case study is illustrated and shows the application of the CKM model in customer processes can lead to increased process performance.