Plácido Roberto Cruz Chávez

Challenges of Public Management to Consolidate the Gulf of Morrosquillo as a Competitive Tourism Destination

The theoretical discourse focuses on unscrambling the differences between public management and private management, while new tools and techniques have been provided by recent trends in public management. This paper centers on a critical analysis and what the purpose of the government’s management is; which refers to consolidate the Gulf of Morrosquillo (Colombia) as a competitive tourism destination for it to be as relevant as any other tourism destinations. Even though public management never stops, it is imperative for the governance to delineate the appropriate development path of a region to guarantee the correct conditions for it to be promoted properly. Methodologically speaking, this paper was started with the revision of the literature about the macro-environment related to touristic activities and an instrument was used to collect the information, which was designed to gather data about the lodging establishments. It is necessary to raise the awareness of the public management of the different municipalities that form the Gulf of Morrosquillo for them to acknowledge their weaknesses so that they will be able to formulate the appropriate programs to improve the estate of the destination.