Pm Muragundi

Pharmaceutical Care: Need of the Hour in India

Pharmaceutical care signifies a shift of practice in pharmacy from being drug product-oriented to the one that is patient-oriented to achieve definite outcomes that improves patients′ quality of life. In order to achieve pharmaceutical care, pharmacists have to assume the role of caregiver, communicator, decision-maker, teacher, researcher, life-long learner, leader, and manager, which will help him to provide individualized care. As the patients visit community pharmacists more often, they can play a major role in providing individual care to the patients especially in the management of chronic noncommunicable diseases (NCDs). Community pharmacists have to upgrade their expertise in drug product orientation to that of clinical orientation to provide patient oriented care. Hence pharmacists have a larger role to play in managing NCDs which are rapidly increasing in India.

Digitalize Pharmaceutical Marketing: Medical Representative Perspective

Digital marketing means marketing of products with the help of digital technology. In the era of digital India, pharmaceutical companies are not lagging behind with this advancement. As far as pharmaceutical marketing is concern digital marketing like e-detailing, engagement portals; social media management, email marketing and web conference are some of the channels widely used by pharmaceutical companies. Medical representatives are the bridge between physicians and companies. The effectiveness of these technologies can be assessed only if there is increase in business and developing trust among health care professionals. The present study was undertaken to understand the perception of medical representative towards digital pharmaceutical marketing. The results indicated that many of the respondents are well versed with latest technology and are of opinion that use of these technologies may help companies to stay ahead of competition.

Effect of angioplasty on quality of life in a tertiary care hospital of South India

Background: Patients′ perception about the status of their current health and its direct measurement has become vital among researchers measuring outcomes. Health-related quality of life (HRQOL) scoring systems have been used as the objective measurement of performance status in various cardiovascular diseases. Objective: Our aim of the study was to determine the HRQoL of the patients undergoing angioplasty procedure. Materials and Methods: In this prospective interventional study period, all consecutive patients treated with Percutaneous Coronary Intervention (PCI), due to myocardial infarction. EQ5D questionnaire was introduced to them and the responses were collected by self response/interview method. Same procedure was repeated at 1 month follow-up. At the baseline, mean utility and visual analog score was relatively low. Results: In the conditions of anterior wall, inferior wall myocardial infarction conditions, mean utility value and VAS was improved after the intervention. Conclusions: The present study shows the prominent changes occurring in mobility and pain domains and moderate changes in usual activity, self care and anxiety domains.