Praveen Goyal

Corporate sustainability performance and firm performance research

Purpose – The aim of this paper is to present a taxonomy of available literature on the relation of sustainability performance and firm performance, and to provide a path for future research for this field of study.Design/methodology/approach – Research papers were collected on sustainability performance assessment from various journals available at different online databases. The unit of evaluation was a full paper published in one of the relevant journals. Papers were classified in different categories and tabulated under various classes. A total of 101 research paper sources were studied and assessed in terms of nature of research, level of analysis, and application.Findings – The review reveals that most of the research in the field of sustainability performance and firm performance association, analyzed this relationship in developed countries. The result differs in various cultural and economic contexts and there is no universally accepted direction of this relationship. Contribution of research has...

Identification and prioritization of corporate sustainability practices using analytical hierarchy process

Purpose – The purpose of this paper is to identify and prioritize the corporate sustainability practices to improve the corporate sustainability performance in the manufacturing sector. Further, these practices are being prioritized to find out the essential practices to ensure logical allocation of limited resources. Design/methodology/approach – It examines the corporate sustainability practices which have been shortlisted from both the literature review and experts judgment. Then, analytic hierarchy process has been used to assess the identified 12 practices of corporate sustainability and to find their priorities for improvement of the corporate sustainability performance. Findings – Based on the hierarchical model developed in this study, the analysis reveals market value, environment management and strategy, research and development, pollution prevention, corporate governance and investor responsibility, which have been found to be the most important practices in improving the corporate sustainabili...

Impact of Social CRM Capabilities on Firm Performance: Examining the Mediating Role of Co-Created Customer Experience

The emergence of social media technologies have drastically changed the face of customer relationship management CRM, hence firms are incorporating social media technologies in their existing CRM systems which has led to the evolution of social CRM. This article extends capability-based perspective of traditional CRM by integrating it with social media technologies and to assess empirically their significant impact on firm performance. It also examines the mediating role of co-created customer experience. The developed hypothesis and proposed model were tested through structural equation modeling SEM. The results show that co-created customer experiences play a role of mediator between social CRM capabilities and performance outcomes. Sales/marketing centric technology resources significantly influence four dimensions and customer centric technology resources influence two dimensions of relational information processing capability. The findings also depict that there is an influence of Sales/marketing and customer centric technology resources on customer linking, market sensing and social CRM capabilities.

Corporate sustainability performance assessment: an analytical hierarchy process approach

The objective of this study is to develop a model to measure the corporate sustainability performance of the oil and gas industry using an analytical hierarchy process. A top-down approach was used for selecting sustainability indicators based on three dimensions: social, environmental and economic. The model was applied to the case company to assess sustainability performance and for validation purposes. The assessment discloses a little improvement in corporate sustainability performance of the company. Therefore, the model may help analyse corporate sustainability performance in view of a competitive advantage in the long run. This model will also help stakeholders assess the sustainability performances of particular companies and their relative performances with competitors. This model may help develop a set of standards for a particular sector so companies may improve their sustainability performance.