Priscilla Heynderickx

The Indefinite "We" (Het "Wij" -Gevoel/Le "Nous" Indefini) - Sender and Receiver References in Top-Down Communication: A Text Type-Based Approach.

In studies of political communication the use of personal pronouns is often put forward as one of the strategies for influencing sender-receiver relations (e.g., De Fina [1], Haverkate [2], Zupnik [3]). As Rogers and Swales [4] among others have demonstrated, similar techniques can be detected in corporate communication. In this article, the use of French and Dutch personal and possessive pronouns in the first person plural is examined in internal communication documents. The focus is on the link between text types and the use of inclusive, exclusive, or ambiguous we. First the research material is described; then a concise overview of the literary sources is given; finally the results of the research are discussed. It will be demonstrated that managers can exploit personal pronouns strategically and that the use of we is a parameter for identifying text function.

The Final Fight: An Analysis of Metaphors in Online Obituaries of Professional Athletes:

In literature, obituaries from different cultures and languages have been studied on different levels and from different perspectives. One of the popular research topics is the use of metaphors, since metaphors help to cope with death, which in modern society is still a taboo. This article presents a bottom-up, primarily qualitative analysis of the metaphors in 150 obituaries of sportspeople, published in online versions of newspapers/magazines and on the Internet. As expected, the obituaries contain the traditional metaphors of death. Also more original, creative metaphors are introduced to describe death in a euphemistic way. Some of those have a link to sports but not systematically to the sport practiced by the deceased.