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R. Bush

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Publication

Featured researches published by R. Bush.

Journal of Marketing Research | 1979

Consumer Level of Prejudice and Response to Black Models in Advertisements

Joseph F. Hair; Paul J. Solomon; R. Bush

American Marketing Association | 1979

Consumer Goals and Reactions to a Communication Source: A Replication and Extension, Proceedings

Joe F. Hair; P. Busch; R. Bush

Archive | 1977

Social Power Theory in Marketing

Joe F. Hair; R. Bush; P. Busch

Archive | 1977

Threshold Analysis and the Community Location Decision

Joseph F. Hair; R. Bush; Mike Noble

American Marketing Association | 1977

Do Practitioners Read and Use AMA Journals, Proceedings

Joe F. Hair; R. Bush; P. Busch

Journal of Retailing | 1976

Consumer Patronage Motives of Discount Versus Conventional Motels

Joseph F. Hair; R. Bush

Journal of Marketing Research | 1976

Black and White Consumer Sales Responses to Black Models

Joseph F. Hair; R. Bush

Journal of Advertising Research | 1976

There are More Blacks in T.V. Commercials

Joseph F. Hair; R. Bush

American Marketing Association | 1976

The Generality and Concurrent Validity of the Importance Component in Multi-Attribute Attitude Models, Proceedings

Joe F. Hair; R. Bush; P. Busch

Southern Marketing Association | 1975

The Food Shopping Habits of Rural Low-Income Blacks in the Mid-South, Proceedings

Joe F. Hair; R. Bush; Paul J. Solomon

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Collaboration

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Joseph F. Hair

University of South Alabama

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P. Busch

University of Wisconsin-Madison

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Paul J. Solomon

University of South Florida

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