R. Keith Schwer

The association endorsement and consumers’ intention to purchase

Many studies have investigated the impact of celebrity endorsers on consumers’ purchase intention. None, however, has studied the effects of an association endorsement. This research examined the effect of the Professional Rodeo Cowboys Association’s (PRCA) endorsement of products on consumers’ purchase intentions. Survey data were collected from 1,456 respondents attending six rodeos across the USA. Binary logit regression revealed that individuals who attended rodeo frequently and those with less than a college degree were the most likely to accept the association endorsement. The findings are explained within the social influence framework.

A comparison of the multipliers of IMPLAN, REMI, and RIMS II: Benchmarking ready-made models for comparison

The IMPLAN, REMI and RIMS II regional input-output models are used extensively in regional policy analysis. Yet, no study exists that compares all three models. Therefore, this study compares the multipliers of these three models for Clark County, Nevada. It is found that the multipliers of the default versions of the models delivered by the vendors significantly differ across models. Benchmarked versions of the models are obtained by controlling for differences in closure rules and techniques used to regionalize national input-output coefficients. The multipliers of the benchmarked versions generally do not significantly differ. Thus, conclusions can be reached about what differences exist between the multipliers of the three models and why. Moreover, the method used to benchmark the models for comparison provides users of these models with the potential to improve their model.

Growth of International Exports among the States: Can a Modified Shift-Share Analysis Explain it?:

This paper develops a modified shift-share model for foreign exports of states. We identify the sectoral mix as a proxy for supply conditions and the relative mix of foreign markets as a proxy for demand conditions. We measure the relative importance of both demand and supply factors using the MISER data set. The results suggest that demand conditions are as important, if not more so, than supply conditions in explaining recent foreign export among states.

Beyond the Limits of Recreation: Social Costs of Gambling in Southern Nevada

This study seeks to find the dollar value of social costs of gambling. The authors use data from a survey of 99 members of Gamblers Anonymous (GA) groups in southern Nevada. The GA members were asked many questions about their behavior while they were active gamblers, such as how often they missed work because of gambling, how much they borrowed because of gambling, how much they stole because of gambling and their experiences with the judicial system and welfare systems because of gambling. Societal costs of each behavior were calculated and annualized. It was determined that each of the compulsive gamblers imposed social costs of

Keeping up one's appearance: Its importance and the choice of type of hair-grooming establishment

19,711 on others in southern Nevada. Of these costs,

Black Immigrants in the U.S. Labor Market: An Earnings Analysis:

1,428 (7.2%) were governmental costs, while

Tipping participation and expenditures in beauty salons

6,616 (33.6%) represented economic losses for southern Nevada. Using estimates of the numbers of pathological and problem gamblers in Nevada, it was determined that the overall social costs of compulsive and problem gambling in southern Nevada ranged from

Air-tour impacts. The Grand Canyon case.

314 million to

Determinants of demand for professional rodeo attendance.

545 million per year.

Not in my backyard: Las Vegas residents protest casinos

This study investigated factors which influence the importance one attributes to overall appearance and the choice of type of hair-grooming establishment. Data were collected from a sample of 245 respondents residing in a southwestern metropolitan area. Analyses reveal that respondents employed in professional/managerial, clerical/secretarial, sales, services, and military occupations, ones in which appearance could influence job performance, identified maintaining an overall good appearance as very important significantly more often than respondents employed in other occupations. Employment in appearance-important occupations significantly influences the choice of hair-grooming establishment. Demographic variables have greater explanatory power than economic variables (appearance-important occupations and income) and establishment attribute variables (image, service experience, and convenience).