R. N. Anantharaman

The relationship between service quality and customer satisfaction – a factor specific approach

The relationship between service quality and customer satisfaction has received considerable academic attention in the past few years. But the nature of the exact relationship between service quality and customer satisfaction (especially in the way the two constructs have been operationalized) is still shrouded with uncertainty. Many researchers have operationalized customer satisfaction by using a single item scale and many others have used multiple item scales. The present study adopts a different approach and views customer satisfaction as a multi dimensional construct just as service quality, but argues that customer satisfaction should be operationalized along the same factors (and the corresponding items) on which service quality is operationalized. Based on this approach, the link between service quality and customer satisfaction has been investigated. The results have indicated that the two constructs are indeed independent but are closely related, implying that an increase in one is likely to lead to an increase in another.

Determinants of customer‐perceived service quality: a confirmatory factor analysis approach

The research literature on service quality has indeed swelled enormously over the past few years with numerous researchers administering various models across the world. Nevertheless, the SERVQUAL instrument forms the basis on which all other works have been actualized. Interestingly, the conceptualization, measurement and applications of SERVQUAL across different industrial and commercial settings are not bereft of controversies either. A careful examination of the instrument divulges that the factors and the corresponding items are not comprehensive as it appears that the instrument has left out certain important constituents of service quality. In this background, the current research work strives to bring to light some of the critical determinants of service quality that have been overlooked in the literature and proposes a comprehensive model and an instrument framework for measuring customer perceived service quality. The instrument has been designed with specific reference to the banking sector. Data have been collected from customers of banks in a huge developing economy. The proposed instrument has been empirically tested for unidimensionality, reliability and construct validity using a confirmatory factor analysis approach. The present study offers a systematic procedure that could form the cornerstone for providing further insights on the conceptual and empirical comprehension of customer perceived service quality and its constituents.

A holistic model for total quality service

Total quality service (TQS) is a socio‐technical approach for revolutionary and effective management. However, the contemporary quality management literature is overridingly manufacturing oriented and there seems to be a dearth of comprehensive studies (from the management’s perspective) addressing the critical dimensions of TQS that will depict a holistic TQM philosophy in service organizations. The present study is an earnest endeavour to fill this void. Based on a thorough review of the prescriptive, practitioner, conceptual and empirical literature, the study has identified 12 dimensions as crucial for the inculcation of a TQM ambience in a service set‐up. The criticality of each of these dimensions from a service perspective is corroborated in detail. An instrument for measuring TQS with specific reference to the banking sector has been developed. Data have been collected from executives from banks in a developing economy. The instrument has been empirically tested for unidimensionality, reliability and construct validity using a confirmatory factor analysis approach. A model for TQS has also been proposed, illustrating the relationships between the various dimensions. The present research work offers a systematic framework for the conceptual and empirical understanding of TQS and its critical factors.

A Conceptual model for total quality management in service organizations

The manufacturing landscape of the corporate world has undergone a quality revolution, resulting in a plethora of research works on the tools, techniques, critical dimensions and other organizational requirements for the effective implementation of total quality management (TQM). But the same cannot be said with certainty of service industry management. Research works on total quality service (TQS) is not exhaustive in the sense that there appears to be a vacuum in the literature as far as a holistic model (from the perspective of the management) is concerned. The present study is an attempt to fill this gap. Based on an extensive review of the vast literature on TQM and TQS, the study has identified 12 dimensions of TQS as being critical for effective implementation of quality management in service organizations. The momentousness of each of these dimensions from the manufacturing and service perspectives has been authenticated. The different roles that these dimensions play in the manufacturing and service milieu have also been discussed. A conceptual model for TQS has been proposed demonstrating the relationships among its dimensions. The present work aspires to provide a basis for a thorough and insightful discernment of TQS and its critical dimensions.

Customer perceptions of service quality in the banking sector of a developing economy: a critical analysis

Focusses on investigating the critical factors of customer perceived service quality in banks of a developing economy – India. Compares and contrasts the three groups of banks in India with respect to the service quality factors from the perspective of the customers. There seems to be a great amount of variation with respect to the level of service quality offered by the three groups of banks. Identifies the factors that discriminate the three groups of banks. Customers in developing economies seem to keep the “technological factors” of services such as core service and systematization of the service delivery as the yardstick in differentiating good and bad service while the “human factors” seem to play a lesser role in discriminating the three groups of banks. The service quality indices with respect to the three groups and the Indian banking industry as whole, offer interesting information on the level of service quality delivered by banks in India.

Patient‐perceived dimensions of total quality service in healthcare

Purpose – This research paper aims to identify dimensions of patient‐perceived total quality service (TQS) in the healthcare sector. Further, the impact of the dimensions of patient‐perceived TQS on patient satisfaction is examined.Design/methodology/approach – A questionnaire has been developed based on an extensive literature review of research in service quality and based on responses of the pilot survey among patients recently discharged from hospital. The instrument thus developed has been examined for its psychometric properties using tests of reliability and validity. Multiple regression analysis has been used to examine the impact of the dimensions of patient‐perceived quality on patient satisfaction.Findings – Findings highlight seven distinct dimensions of patient‐perceived TQS and the relationships among them. Positive and significant relationships among the dimensions and patient satisfaction have been found.Research limitations/implications – Contribution to research on healthcare services by...

Management’s perception of total quality service in the banking sector of a developing economy – a critical analysis

There is considerable lack of literature with respect to service industry management, especially in the banking industry of developing economies. Attempts to bridge this gap. Critically examines the banking industry in a developing nation – India. Investigates the discrepancies among the various groups of banks in India with respect to the total quality service (TQS) dimensions (from the perspective of the management). The results indicate that the three groups of banks in India seem to vary significantly. Identifies the dimensions that contribute most to discriminating between the groups. Also computes and analyses the total quality service indices with respect to the 12 dimensions for the three groups of banks and for the banking industry as a whole and in order to ascertain the level of TQS implementation in the Indian banking scene. Offers key insights on the criticality of the different TQS dimensions with respect to the banking sector in developing economies.

Provider‐perceived dimensions of total quality management in healthcare

Purpose – The purpose of this paper is to highlight key dimensions of provider‐perceived total quality management (TQM) in the healthcare sector in India. Further, the impact of the dimensions of provider perceived TQM on hospital performance is examined.Design/methodology/approach – A questionnaire has been developed based on an extensive literature review of research in service quality and based on responses of the pilot survey among medical professionals. The instrument thus developed has been examined for its psychometric properties using tests of reliability and validity. Multiple regression analysis has been used to examine the impact of the dimensions of provider‐perceived TQM on hospital performance.Findings – Findings highlight 14 distinct dimensions of provider‐perceived TQM and the relationships among them. Positive and significant relationships among the dimensions and hospital performance have been found.Research limitations/implications – Contribution to research on healthcare quality by the...

A Conceptual Framework for Total Quality Management in Software Organizations

The factors of ever-increasing customer demand, global competition, and software quality have made the process of software development with a focus on quality quite demanding and challenging. Over the past few years the organizations engaged in the software business have been forced to adopt new managerial philosophies and techniques that seek to address the technical and human issues for an effective software-quality management. Many organizations have started adopting Total Quality Management (TQM) philosophy, which aims at ‘quality through the process of continuous improvement, teamwork, and customer satisfaction’, as a useful tool for enhancing software quality. In this article, the critical factors of quality management in software are identified from an exhaustive survey of the literature, and propose a conceptual framework for the implementation of TQM in the software industry.

An instrument for the measurement of customer perceptions of quality management in the software industry: An empirical study in India

Most of the available literature on quality management is based on management’s perception; few studies examine critical issues of quality management from the customer’s perspective, especially in the software industry. In order to gain an insight into what customers expect from a product/service, an analysis of quality management from customer’s point of view is essential. Such an understanding would help the managers to adopt strategies that can enhance the satisfaction level of their customers. The present study highlights the critical factors of quality management in the software industry from the customer’s perspective. Six critical factors are identified: and an instrument, comprising these factors, is developed and validated so as to measure the customer’s perception of quality management in the software industry.