R. Wes Harrison

Perspectives on evaluating competitiveness in agribusiness industries

This article discusses strategies to improve the competitiveness of agribusiness firms through enhanced customer value. Relationships between customer value and factors that influence the cost structure of the firm are discussed. The relationships between customer value and product differentiation, vertical coordination, niche marketing, total quality management, and related strategies are explored. Finally, implications for managerial decisions in the food and agribusiness sector are presented.

An Analysis of Consumer Preferences for Value-Added Seafood Products Derived from Crawfish

Conjoint analysis is used to evaluate consumer preferences for three consumer-ready products derived from crawfish. Utility functions are estimated using two-limit tobit and ordered probit models. The results show women prefer a baked nugget or popper type product, whereas 35- to 44-year-old men prefer a microwavable nugget or patty type product. The results also show little difference between part-worth estimates or predicted rankings for the tobit and ordered probit models, implying the results are not sensitive to assumptions regarding the ordinal and cardinal nature of respondent preferences.

The Food versus Fuel Debate: Implications for Consumers

The effects of biofuel production on commodity prices and their transmission to retail food prices are discussed. Factors driving higher commodity prices are tight global supplies and increased demand of corn ethanol in the short term. Evidence suggests that higher corn prices contribute to food price inflation for some food items. These include eggs, poultry, pork, beef and milk. The findings imply that food price inflation for these items is related to increased production of corn ethanol, primarily because of high oil prices. Higher oil prices also increase fuel and energy costs, which increase marketing costs for all food categories.

Analysis of Cardinal and Ordinal Assumptions in Conjoint Analysis

Of twenty-three agricultural economics conjoint analyses conducted between 1990 and 2001, seventeen used interval-rating scales, with estimation procedures varying widely. This study tests cardinality assumptions in conjoint analysis when interval-rating scales are used, and tests whether the ordered probit or two-limit tobit model is the most valid. Results indicate that cardinality assumptions are invalid, but estimates of the underlying utility scale for the two models do not differ. Thus, while the ordered probit model is theoretically more appealing, the two-limit tobit model may be more useful in practice, especially in cases with limited degrees of freedom, such as with individual-level conjoint models.

A Conjoint Analysis of the U.S. Broiler Complex Location Decision

A national survey of broiler industry executives is conducted to analyze site-specific factors related to the broiler-complex location problem. Conjoint analysis is used to analyze the broiler complex location decision. Feed costs, community attitude toward the broiler industry, availability of geographically concentrated growers, unemployment rates, and wage rates were found to be the top five factors affecting broiler company location decisions. The quality of roads between feed mill and growers; electricity, heating, water, and sewage costs; and the number of potential growers in the region were also found to be important.

Analyzing agribusiness competitiveness: The case of the United States sugar industry

The U.S. sugar industry has historically been insulated from volatilities in the world sugar market through the use of an import quota. Recent occurrences in the international agricultural policy arena have brought the need to examine the competitiveness of the United States sugar industry to the fore. Developments with respect to international agricultural policies, combined with a restructuring of United States domestic agricultural policy will undoubtedly reshape the environment in which the U.S. Sugar industry operates. This paper seeks to answer how the various regions and sectors will be able to compete in the world market. This paper starts by outlining an analytical framework to examine the impact of various sources that influence competitiveness in the sugar industry and identify several indicators of competitiveness.

From Coffee Beans to Microchips: Export Diversification and Economic Growth in Costa Rica.

During the early 1980s Costa Rica experienced its worst economic crisis since World War II, which led to the abandonment of the import substitution model of development adopted in the 1960s. This severe economic downturn also spurred the implementation of a series of new policies supporting foreign investment in high-value-added industries and the diversification of the nation’s exports. As a result, Costa Rica has diversified its economic activity, moved away from its historical dependence on agricultural exports, and gained new competitive advantages in the manufacturing sector. This study presents a straightforward generalization of the model proposed by Herzer and Nowak-Lehnmann’s (2006) to test the hypothesis that export diversification has influenced economic growth in Costa Rica via externalities of learning-by-exporting and learning-by-doing. To examine whether a long-run relationship exists between export diversification and economic growth, two types of statistical methodologies are used: the bounds test to cointegration within a distributed lag (ARDL) framework and the dynamic OLS (DOLS). Overall results sufficiently conclude that, at least in the Granger’s sense, there is no long-run causality between export diversification and economic growth in Costa Rica over the period of 1965 to 2006.

A framework for implementing agribusiness internship programs

Internship programs complement classroom instruction in preparing students for careers in the agribusiness industry. For experiential learning to be an integral part of agribusiness training, the student, industry, and educational institution must each provide input into the design and implementation of the internship program. This article presents a framework for developing and implementing an internship program that emphasizes the interrelationships between agribusiness students, industry, and educators.

The green company: A case of labor management and employee empowerment in a small business

The basis of this teaching case is a small nursery and landscape business in the Northeast United States. The case describes how the company attempted to implement a decentralization and employee empowerment program to move relevant decision-making closer to the work site. It illustrates that shifting from a centralized top-down style of management to a decentralized incentive driven style can create many challenges for a small business. Moreover, top management should be cautious about delegating responsibilities to line managers. Not all employees will be successful in this new environment, and without procedures for monitoring and control, significant learning may be necessary as employees move into this environment.