Rachel Ralston

Sexualized Avatars Lead to Women’s Self-Objectification and Acceptance of Rape Myths

Research has indicated that many video games and virtual worlds are populated by unrealistic, hypersexualized representations of women, but the effects of using these representations remain understudied. Objectification theory suggests that women’s exposure to sexualized media representations leads to self-objectification. Further, we anticipated this process would lead to increases in rape myth acceptance (RMA). Two experiments (Study 1, N = 87; Study 2, N = 81) examined the effects of avatar features on women’s experiences of self-objectification. In both studies, college women exposed to sexualized avatars experienced higher levels of self-objectification after the virtual experience than those exposed to nonsexualized avatars. Furthermore, in Study 2, self-objectification mediated the relationship between controlling a sexualized avatar and subsequent levels of RMA. We discuss the implications of women using sexualized avatars in video games and virtual environments, which may lead to negative attitudes about the self and other women off-line due to heightened self-objectification. Additional online materials for this article are available to PWQ subscribers on PWQs website at http://pwq.sagepub.com/supplemental.

Teens’ Reactance to Anti-Smoking Public Service Announcements: How Norms Set the Stage

Data from a study of the effects of anti-smoking ads were analyzed. This study measured the accessibility of peer and parent norms for smoking, exposed teens to three anti-smoking ads that either emphasized personal narratives of the dangers of smoking or had a surprise ending, and measured reactance to the messages. Readiness to smoke was assessed via a phone survey 3 months later. The accessibility of pro-smoking peer norms increased readiness to engage in smoking behavior through reactance toward anti-smoking messages. The accessibility of parent norms was unrelated to reactance. Reactance was particularly strong when the ads included a surprise ending. Peer norms that oppose smoking, particularly if they can be brought to mind quickly, are an important protective factor in that they may reduce reactance to anti-smoking messages.

So Why Do You Think That Way?: Examining the Role Implicit Attitudes and Motivation Play in Audience’s Perception of a Racially Charged Issue

Events in Ferguson (MO), the Eric Garner incident, and most recently Chicago (IL), have again brought perceptions of race to the forefront of the public’s conscience. Often perceptions of racially charged events are split along racial lines with Whites often siding with law enforcement and Blacks seeing a miscarriage of justice. Bifurcated perceptions along racial lines are nothing new, dating back to the early 1900s. Despite this schism, few analyses have examined the genesis of this difference in perceptions on racial issues. This analysis looks to fill that gap. Specifically, we examine the role media frames and people’s preexisting attitudes and motivations play in determining what they think of contentious race issues and the people involved in them. Using the Jena Six incident as a case study, we find that people with less egalitarian racial attitudes—and low motivation to hide those attitudes—are less likely to blame race-related problems on mitigating cultural factors. They are also more likely judge news stories about a racial issue as being low quality. However, thematically framed stories that include discussion of the cultural aspects of the event may help to reduce this process.

Prototypes of drinkers and accessibility of injunctive norms predict college drinking

A self-report survey of first-year college students (n = 421; 46% female) included measures of perceived prototype, attitude and injunctive norm accessibility, past drinking behavior, and future drinking intention. Both norm accessibility and prototype perception were significant predictors of intention to drink in the future among first-year college students. The effect of prototypes on drinking diminished as pro-drinking norms became more accessible, indicating greater automaticity of drinking decision-making. Theoretical models of drinking intention should include both normative constructs and prototypes. Implications for interventions to reduce college student drinking are discussed.