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Dive into the research topics where Rajesh Iyer is active.

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Featured researches published by Rajesh Iyer.


The Journal of Education for Business | 2006

Academic Dishonesty: Are Business Students Different from Other College Students?.

Rajesh Iyer; Jacqueline K. Eastman

In this article, the authors investigated academic dishonesty and how business students stand on the issue as compared with other college students. They found in their study that nonbusiness students are more likely to cheat than are business students. In general, students who are members of Greek social organizations, undergraduates, male, and have low self-esteem typically engage in higher levels of academic dishonesty. Only employment and innovativeness had an overall significant influence on academic dishonesty.


Journal of Business Ethics | 2002

Framing Effects Within the Ethical Decision Making Process of Consumers

Connie Rae Bateman; John Fraedrich; Rajesh Iyer

There has been neglect of systematic conceptual development and empirical investigation within consumer ethics. Scenarios have been a long-standing tool yet their development has been haphazard with little theory guiding their development. This research answers four questions relative to this gap: Do different scenario decision frames encourage different moral reasoning styles? Does the way in which framing effects are measured make a difference in the measurement of the relationship between moral reasoning and judgment by gender? Are true framing effects likely to vary with the situation? and Are true framing effects likely to vary by gender? The conclusions reached were that (1) different scenario frames encourage both types of reasoning, but rule based moral reasoning is dominant regardless of frame, (2) accounting for formal equivalency in the measurement of true framing effects is likely to enhance the interpretation of studies in moral reasoning and judgment, (3) True framing effects are more likely to occur in situations with low to moderate perceived ethicality, and (4) true framing effects are not likely to vary by gender. Explanations as to why these results occurred are discussed.


The Marketing Management Journal | 2013

The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation

Jacqueline K. Eastman; Rajesh Iyer; Stephanie P. Thomas


Marketing Management Journal | 2010

The Fashion Conscious Mall Shopper: An Exploratory Study

Rajesh Iyer; Jacqueline K. Eastman


Marketing Management Journal | 2012

The Relationship between Cognitive Age and Status Consumption: An Exploratory Look

Jacqueline K. Eastman; Rajesh Iyer


Journal of Business and economics Perspectives | 2010

The Market Effect of Super Bowl Advertising During a Recession

Joan Wiggenhorn; Jacqueline K. Eastman; Rajesh Iyer; Katy Armul


The 2015 Summer AMA Marketing Educators' Conference | 2015

The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study

Rajesh Iyer; Jacqueline K. Eastman; Ruppal Sharma


Archive | 2015

An Exploratory Look at Indian Millennials' Media Perceptions

Rajesh Iyer; Jacqueline K. Eastman; Heather Monteiro; Zokarkar Seema Singh


American Marketing Association's 2014 Summer Marketing Educators Conference | 2014

Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion

Rajesh Iyer; Heather Monteiro; Jacqueline K. Eastman; Heidi Rotter


Winter Educators American Marketing Association Conference Proceedings | 2013

The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership

Jacqueline K. Eastman; Rajesh Iyer; Sara Liao-Troth; Donnie F. Williams

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Joan Wiggenhorn

Florida Institute of Technology

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John Fraedrich

Southern Illinois University Carbondale

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