Rajul Jain

Global, Local, or Glocal: Investigating CSR Strategies of Best Corporate Citizens in India

This study examined the corporate social responsibility (CSR) strategies of 38 multinational corporations with operations in India. Seventy-six global and Indian corporate websites were cross-examined to determine the prominence and extent of CSR reporting as well as the dimensions most salient in the CSR content to determine whether these corporations follow a global, local, or glocal CSR strategy. The findings revealed that most of the companies follow a global approach to CSR management and communication in India. This context-specific examination of CSR strategies expands the knowledge of global CSR practices. Also, it exemplifies how cultural, political, and economic environments can inform strategic communications understanding of transnational CSR programs, and contribute to theory building in an emerging area of glocalization in a transnational context.

CSR and sustainability reporting practices of top companies in India

Purpose – The purpose of this paper is to contribute an international perspective to corporate social responsibility (CSR) and sustainability (Sus) discussions by examining CSR/Sus reporting practices of the 200 largest state-owned and private companies in India. Design/methodology/approach – The authors conduct a case study at the Danish carpet manufacturer EGE. The authors interpret the case from the perspective of pragmatic constructivism, which focusses on the integration of four dimensions: facts, possibilities, values, and communication. Findings – The analyses showed that while most companies share CSR/Sus information through their websites they associate different levels of importance to this communication. However, the study found that overall the CSR/Sus climate in India is showing signs of positive reform. Research limitations/implications – Being among the first, this study provides a framework for future studies to continue exploring CSR/Sus context in India, a country that despite its growin...

News Media and Corporate Representation of CSR in India

ABSTRACT Applying stakeholder theory in an international context, this study examined how Indian news media and corporations communicatively define corporate social responsibility (CSR) and the relationship between their narratives. Content analysis of 242 news articles and 200 corporate websites shows that although there are signs of a progressive CSR attitude, the news media and corporate discourse are still ignoring current issues and challenges relevant to Indian society. However, there were also indicators of tensions between moral and strategic intent, as well as intrinsic and extrinsic motivations that previous studies have argued should define CSR in the Indian context. Implications for international CSR research and practice in the context of sociocultural and media environment are discussed.